{"content":{"layouts":[{"type":"fullWidth","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003E\u003Cstrong\u003E\u003Cspan class=\u0022TextRun SCXW34598128 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW34598128 BCX8\u0022\u003EOur aim\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW34598128 BCX8\u0022\u003E: \u003C/span\u003E\u003C/span\u003E\u003C/strong\u003E\u003Cspan class=\u0022TextRun SCXW34598128 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW34598128 BCX8\u0022\u003EScouts \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW34598128 BCX8\u0022\u003Eis\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW34598128 BCX8\u0022\u003E understood, more visible, trusted, respected, and widely seen as playing a key role in society today.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003EProgress a year on\u2026\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022BCX8 SCXW123701110\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022BCX8 SCXW123701110\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003EImproving our perception\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW140026648 BCX8\u0022\u003E\u2013 We continue to drive awareness of Scouts and consistently communicate our skills for life message, while responding to the context of the pandemic. We paused the previous Perception work in April 2020 to address immediate priorities raised by COVID-19\u2019s societal impact. We\u2019ve focused on supporting young people in lockdowns, making sure they could still learn skills for life, and preparing to recruit new volunteers and launch the early years section in 2021.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW140026648 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW140026648 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW140026648 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW140026648 BCX8\u0022\u003E\u2013 Throughout this, we\u2019ve continued to create quality content that demonstrates the relevance of Scouts. Two films have been shortlisted for EVCOM (Event \u0026amp; Visual Communication Association) Clarion Awards 2021: one on our partnership with the Duke of Edinburgh Award, in the category of Education and Training, and one with our \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW140026648 BCX8\u0022\u003EAmbassadors\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW140026648 BCX8\u0022\u003E (\u2018Scouts Made Me\u2019) in the category of Brand Communication.\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003ESupporting young people during COVID-19\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022TextRun SCXW261802845 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW261802845 BCX8\u0022\u003E\u2013 We\u2019ve delivered a number of high \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW261802845 BCX8\u0022\u003Eprofile\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW261802845 BCX8\u0022\u003E, multi-channel campaigns, focusing on supporting young members during lockdowns. We launched the Great Indoors within a week of schools closing: 200 fun activities downloaded by more than 500,000 families who were stuck at home and needed support with learning and homeschooling. We teamed up with the BBC for The Big Night In and challenged members to Hike to the Moon, to raise funds to support local communities. We also ran a follow-up challenge to support the Scout groups hardest hit by the pandemic, Race Round the World, with teams of Scouts racing each other to complete a \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW261802845 BCX8\u0022\u003E47,000 mile\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW261802845 BCX8\u0022\u003E route round the globe. Across the year, these campaigns raised over \u00A31,000,000 and generated 2,000 media items, giving every adult in the UK the chance to see at least 10 pieces of positive media coverage.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003EProgressing our brand\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022TextRun SCXW128237335 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW128237335 BCX8\u0022\u003E\u2013 We announced our new Joint President, HRH The Duchess of Cambridge, in September 2020, linking this to the forthcoming early years section. This news secured \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW128237335 BCX8\u0022\u003Eunprecedented\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW128237335 BCX8\u0022\u003E positive profile on \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW128237335 BCX8\u0022\u003Eten\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW128237335 BCX8\u0022\u003E front pages of UK newspapers.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW128237335 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW128237335 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW128237335 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW128237335 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW128237335 BCX8\u0022\u003E\u2013 We\u2019ve rapidly developed the brand, name and uniform for the new early years section, to launch in autumn 2021. Engaging with over 1,300 adults and young people internally and externally to test the brand, we\u2019re confident it\u2019ll appeal to our priority audiences, including those from \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW128237335 BCX8\u0022\u003Emore lower\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW128237335 BCX8\u0022\u003E income earning communities and Black, Asian and ethnic minority backgrounds.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003EScout Ambassadors and Chief Scout\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003E\u003Cspan class=\u0022TextRun SCXW23812305 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW23812305 BCX8\u0022\u003E\u2013 Our Chief Scout and diverse team of Scout Ambassadors including Tim Peake, Ellie Simmonds, Dwayne Fields and Steve \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SpellingErrorV2 SCXW23812305 BCX8\u0022\u003EBackshall\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW23812305 BCX8\u0022\u003E supported The Great Indoors and the huge fundraising effort. For our #ThankTwo campaign in February, five Ambassadors dropped in on local Scout Zoom meetings to share their appreciation. Collectively, their media appearances, videos, interviews and opinion pieces, and their social media influence, all helped drive messaging, thanking and inspiring our members.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW23812305 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW23812305 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW122017764\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW122017764\u0022\u003EAttracting, recruiting and retaining volunteers\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW23812305 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW122017764\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW122017764\u0022\u003E\u003Cspan class=\u0022TextRun SCXW206683015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW206683015 BCX8\u0022\u003E\u2013 Our big priority for the year ahead is recruiting volunteers to create provision for the young people returning in droves. We worked closely with volunteers and colleagues to expand the materials and support for current volunteers to attract new volunteers. This includes launching our national recruitment campaign, #GoodForYou, which will continue to run over the forthcoming year.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW206683015 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch3\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW23812305 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW122017764\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW122017764\u0022\u003E\u003Cspan class=\u0022EOP SCXW206683015 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW225794847 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW225794847 BCX8\u0022\u003EEarly Years\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h3\u003E\n\u003Cp\u003E\u003Cspan class=\u0022EOP SCXW34598128 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW123701110\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW123701110\u0022\u003E\u003Cspan class=\u0022TextRun SCXW140026648 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022TextRun SCXW7478260 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW7478260 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW261802845 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW59859774\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW59859774\u0022\u003E\u003Cspan class=\u0022EOP SCXW128237335 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW208259015 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW208259015 BCX8\u0022\u003E\u003Cspan class=\u0022EOP SCXW23812305 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW122017764\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW122017764\u0022\u003E\u003Cspan class=\u0022EOP SCXW206683015 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW225794847 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW225794847 BCX8\u0022\u003E\u003Cspan class=\u0022TextRun SCXW182936503 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW182936503 BCX8\u0022\u003E\u003Cstrong\u003EOur aim:\u003C/strong\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW182936503 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW182936503 BCX8\u0022\u003EResearch, pilot, and evaluate different models of reaching young people under 6.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW182936503 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EProgress a year on\u2026\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Ch4\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EPilots and evaluation\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun SCXW179658243 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E\u2013 With the kind support of the Department for Education and The Mercers Company, we established 30 early years pilots in some of the most deprived areas in England.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW179658243 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW179658243 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW179658243 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW179658243 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E\u2013 After 18 months of piloting, the Centre for Research into Early Childhood said \u2018Participation in the Early Years Scout \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SpellingErrorV2 SCXW179658243 BCX8\u0022\u003EProgramme\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E, even over a relatively short period of time, has had a positive and sometimes transformative impact on the children\u2019s development.\u2019\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW179658243 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW179658243 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW179658243 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW179658243 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E\u2013 On the basis of this evaluation and having further consulted over 1,400 young people, adult volunteers and parents/\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SpellingErrorV2 SCXW179658243 BCX8\u0022\u003Ecarers\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E, our Trustee Board agreed to create \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun ContextualSpellingAndGrammarErrorV2 SCXW179658243 BCX8\u0022\u003Enew\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW179658243 BCX8\u0022\u003E early years provision in Scouting.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW179658243 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E\n\u003Ch4\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022EOP SCXW179658243 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW110609826\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW110609826\u0022\u003ECreating a new section\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022EOP SCXW179658243 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u003Cspan class=\u0022TextRun BCX8 SCXW110609826\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun BCX8 SCXW110609826\u0022\u003E\u003Cspan class=\u0022TextRun SCXW4201137 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW4201137 BCX8\u0022\u003E\u2013 Over the next year, and with the kind support of #iWill Fund, The Mercers Company, Peter Cruddas Foundation, Garfield Weston Foundation, Bear Grylls Ventures, Jack Petchey Foundation and The Schroder Charity Trust, we\u2019ll now create 300 early years sections across the UK in underrepresented communities.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW4201137 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW4201137 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW4201137 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW4201137 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW4201137 BCX8\u0022\u003E\u2013 We plan for 50% of these new sections to be in lower income earning communities, and 10% to be reaching Black, Asian and minority ethnic families.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW4201137 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW4201137 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW4201137 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW4201137 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW4201137 BCX8\u0022\u003E\u2013 Learning as we go, we\u2019ll be ready to open another 500 sections in 2022/23.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022LineBreakBlob BlobObject DragDrop SCXW4201137 BCX8\u0022\u003E\u003Cspan class=\u0022SCXW4201137 BCX8\u0022\u003E\u00A0\u003C/span\u003E\u003Cbr class=\u0022SCXW4201137 BCX8\u0022 /\u003E\u003C/span\u003E\u003Cspan class=\u0022TextRun SCXW4201137 BCX8\u0022 data-contrast=\u0022auto\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW4201137 BCX8\u0022\u003E\u2013 By 2033, we hope to welcome another 130,000 four and five year \u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SpellingErrorV2 SCXW4201137 BCX8\u0022\u003Eolds\u003C/span\u003E\u003Cspan class=\u0022NormalTextRun SCXW4201137 BCX8\u0022\u003E, supported by 40,000 new adult volunteers.\u003C/span\u003E\u003C/span\u003E\u003Cspan class=\u0022EOP SCXW4201137 BCX8\u0022 data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:0,\u0026quot;335559739\u0026quot;:160,\u0026quot;335559740\u0026quot;:259}\u0022\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/span\u003E\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"prev":{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/people/","title":"People"},"next":{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/theory-of-change/","title":"Theory of Change"},"allParts":[{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/different-thinking-for-a-different-world/","title":"Different thinking for a different world"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/safety-first/","title":"Safety first"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/our-purpose-and-method/","title":"Our purpose and method"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/vision-and-strategic-objectives/","title":"Vision and strategic objectives"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/skills-for-life-our-plan-to-prepare-better-futures-2018-2025/","title":"Skills for Life: Our plan to prepare better futures 2018\u20132025"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/growth/","title":"Growth"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/inclusivity/","title":"Inclusivity"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/youth-shaped/","title":"Youth Shaped"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/community-impact/","title":"Community Impact"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/three-pillars-of-work/","title":"Three pillars of 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responsibilities"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/independent-auditor-s-report-to-the-trustees-of-the-scout-association/","title":"Independent Auditor\u2019s Report to the Trustees of The Scout Association"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/consolidated-statement-of-financial-activities/","title":"Consolidated statement of financial activities"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/balance-sheet/","title":"Balance sheet"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/statements-of-cash-flows/","title":"Statements of cash flows"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/our-members/","title":"Our members"},{"link":"/about-us/our-impacts-and-reports/scouts-annual-report-2020-21/how-we-operate/","title":"How we 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