{"alias":"contentPage","byline":null,"standfirst":null,"content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003EIntroduction\u003C/h3\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003ESocial media is the collective term given to web-based tools and applications which enable users to create, share and interact with content (words, images and videos), as well as network with each other through the sharing of information, opinions, knowledge and common interests. Examples of social media platforms include \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.facebook.com/scoutassociation\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on Facebook\u0022\u003EFacebook\u003C/a\u003E, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://x.com/scouts\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on X\u0022\u003EX\u003C/a\u003E (formerly Twitter), \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.linkedin.com/company/scoutsuk/posts/?feedView=all\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on LinkedIn\u0022 data-anchor=\u0022?feedView=all\u0022\u003ELinkedIn\u003C/a\u003E, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.instagram.com/scouts/\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on Instagram\u0022\u003EInstagram\u003C/a\u003E, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/@UKScouts/featured\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on YouTube\u0022\u003EYouTube\u003C/a\u003E and \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.tiktok.com/@scoutsuk\u0022 target=\u0022_blank\u0022 title=\u0022Scouts on TikTok\u0022\u003ETikTok\u003C/a\u003E.\u003C/p\u003E","label":"What is social media?"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003ESocial media is essential to the success of communicating Scouts\u2019 work: to further our charity\u2019s purpose, promote our work, support our fundraising goals and participate in campaigns. It is important for designated staff and volunteers to participate in social media to openly share how Scouts supports young people and volunteers, participate in relevant conversations and raise the profile of Scouts\u0027 work.\u003C/p\u003E\n\u003Cp\u003EBuilding an engaged online community can lead to more significant long-term support and involvement from supporters. \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.gov.uk/government/publications/charities-and-social-media\u0022 target=\u0022_blank\u0022 title=\u0022Charities and social media (gov.uk)\u0022\u003ESocial media guidance from the Charity Commission\u003C/a\u003E (September 2023) conveys how social media can be a highly effective way for a charity to engage its audiences and communicate about its work.\u003C/p\u003E","label":"Why do we use social media and what can we use it for?"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cul\u003E\n\u003Cli\u003ESupport our members by sharing our news and updates\u003C/li\u003E\n\u003Cli\u003EGrow our membership\u003C/li\u003E\n\u003Cli\u003EBuild a supportive online community\u003C/li\u003E\n\u003Cli\u003ERaise our public profile and strengthen our reputation\u003C/li\u003E\n\u003Cli\u003EEngage in conversations with stakeholders\u003C/li\u003E\n\u003Cli\u003ECelebrate young people\u2019s and volunteers\u2019 successes\u003C/li\u003E\n\u003Cli\u003ERaise awareness of issues and challenges affecting Scouts\u003C/li\u003E\n\u003Cli\u003EAttract talent to job and volunteering opportunities\u003C/li\u003E\n\u003Cli\u003EGenerate income through our fundraising activities\u003C/li\u003E\n\u003Cli\u003ERespond to quickly changing situations and topics\u003C/li\u003E\n\u003C/ul\u003E","label":"Social media helps Scouts to:"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003ESocial media is a fast-moving online world, where nuance and context can be easily lost. While social media brings the Scouts to a wide audience, it can also present risks. We want to ensure that all staff and volunteers using social media represent and reflect Scouts in the best way possible. It is also important to mitigate risks such as reputational or legal concerns associated with the use of social media to protect our volunteers, supporters, staff, work and reputation.\u003C/p\u003E\n\u003Cp\u003EWe encourage the use of social media to support our communications strategy, and we have important standards, outlined in this policy, which we require everyone to observe and adhere to. The difference between a personal and professional opinion can be blurred on social media, particularly if you\u0027re discussing issues relating to Scouts. Publication and commentary on social media carries similar obligations and is subject to the same laws as other kinds of publication or commentary in the public domain.\u003C/p\u003E\n\u003Cp\u003EFailure to comply with this policy could expose Scouts to reputational risks as well as putting staff, volunteers, and members at risk.\u003C/p\u003E","label":"Why do we need a social media policy?"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThis policy is intended for all staff members of all levels (including consultants and freelancers), HQ volunteers and Trustees, and applies to content posted on both official Scouts\u2019 social media accounts and personal social media accounts. Before engaging in Scouts-related social media, staff and HQ volunteers must read this policy.\u003C/p\u003E","label":"Who is this social media policy for?"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThis is mainly when posting about Scouts but it also covers situations where personal use becomes associated with Scouts. It sets out what you need to be aware of when interacting in these spaces. This is designed to help us all support and expand who Scouts reach through our Scouts-branded social media channels, while shaping the charity\u2019s reputation and preventing any legal issues.\u003C/p\u003E\n\u003Cp\u003EThis policy also applies to online blogs, wikis, podcasts, forums, and messaging based apps, such as WhatsApp. Social media can be accessed in various ways, including from a desktop or laptop computer, tablet or smartphone. This policy applies to the use of all such devices.\u003C/p\u003E","label":"Setting out the social media policy"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThere are currently no access restrictions to social media websites in the Scouts offices or from our Scouts laptops. When using the internet for Scouts work, it is important that staff refer to our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Acceptable%20Usage%20Policy%20August%202024.pdf?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022 target=\u0022_blank\u0022 title=\u0022Acceptable Usage Policy\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022\u003EAcceptable Usage policy\u003C/a\u003E. You are permitted to make reasonable and appropriate use of personal social media activity during your breaks. But usage should not be excessive and interfere with your duties.\u003C/p\u003E","label":"Internet access and monitoring usage"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EScouts uses the following social media channels as part of building visibility for and engagement with our brand:\u003C/p\u003E\n\u003Cp\u003EFacebook \u003Ca href=\u0022https://www.facebook.com/scoutassociation\u0022\u003Ehttps://www.facebook.com/scoutassociation\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScouts uses Facebook to share news, activities and programme resources for volunteers and parents as well as to share stories from our Movement. Scouts also use Facebook to reach new audiences to consider joining, supporting or buying from Scouts, and to recruit new adult volunteers.\u003C/p\u003E\n\u003Cp\u003EX, formerly Twitter \u003Ca href=\u0022https://x.com/scouts\u0022\u003Ehttps://x.com/scouts\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScouts uses X to share news, programme resources with volunteers as well as to share stories from the Movement with adult volunteers and stakeholders.\u003C/p\u003E\n\u003Cp\u003EInstagram \u003Ca href=\u0022https://www.instagram.com/scouts/\u0022\u003Ehttps://www.instagram.com/scouts/\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScouts uses Instagram to share news, activities and programme resources as well as to share stories from the Movement with parents and volunteers aged 18-35.\u003C/p\u003E\n\u003Cp\u003ELinkedIn \u003Ca href=\u0022https://www.linkedin.com/company/scoutsuk/\u0022\u003Ehttps://www.linkedin.com/company/scoutsuk/\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScouts uses LinkedIn to share key volunteer vacancies and news stories about corporate partners and funders with existing and potential adult volunteers. Scouts also uses LinkedIn to recruit paid vacancies.\u003C/p\u003E\n\u003Cp\u003EYouTube \u003Ca href=\u0022https://www.youtube.com/@UKScouts/featured\u0022\u003Ehttps://www.youtube.com/@UKScouts/featured\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScout uses YouTube to share programme activities and resources for adult volunteers and parents. Scouts share activities and how-to videos that have potential to reach new audiences through search.\u003C/p\u003E\n\u003Cp\u003ETikTok \u003Ca href=\u0022https://www.tiktok.com/@scoutsuk\u0022\u003Ehttps://www.tiktok.com/@scoutsuk\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003EScouts uses TikTok to share videos that demonstrate skills gained through Scouts by young people. Scouts also responds to relevant trends to reach new audiences, particularly younger adults.\u003C/p\u003E","label":"Which social media channels does Scouts use?"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Col\u003E\n\u003Cli\u003EThe Social Media team is responsible for setting up and managing Scouts\u0027 social media channels. Only those authorised to do so by the Social Media Manager have access to these accounts.\u003C/li\u003E\n\u003Cli\u003EThe Social Media Officer monitors and responds to comments Monday \u2013 Friday 9am-5pm and evening and weekends are shared between the Social Media Manager and the Social Media Officer.\u003C/li\u003E\n\u003Cli\u003EThe social media team is responsible for the day-to-day publishing, monitoring and managing our social media channels. If you have specific questions about any aspect of these channels, speak to the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:shavaughn.haack@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Social Media Manager\u0022\u003ESocial Media Manager\u003C/a\u003E.\u003C/li\u003E\n\u003Cli\u003EThe Recruitment Team have access to our LinkedIn company page to advertise and promote paid vacancies.\u003C/li\u003E\n\u003Cli\u003ENo other staff member can post content on the Scout\u2019s official channels without the permission of the Social Media Manager.\u003C/li\u003E\n\u003C/ol\u003E","label":"Who manages our social media?"}]},{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cbr\u003ERules for use: headlines\u003C/h3\u003E\n\u003Ch4\u003ECode of conduct headlines\u003C/h4\u003E\n\u003Cul\u003E\n\u003Cli\u003EI will not insult, harass, bully or intimidate individuals or organisations\u003C/li\u003E\n\u003Cli\u003EI will respond to others\u2019 opinions respectfully and professionally\u003C/li\u003E\n\u003Cli\u003EI will not do anything that breaches my terms of employment/volunteer role\u003C/li\u003E\n\u003Cli\u003EI will acknowledge and correct mistakes promptly using provided guidance\u003C/li\u003E\n\u003Cli\u003EI will disclose conflicts of interest where I am able\u003C/li\u003E\n\u003Cli\u003EI will not knowingly post inaccurate information\u003C/li\u003E\n\u003Cli\u003EI will link to online references and original source materials directly\u003C/li\u003E\n\u003Cli\u003EI will use AI appropriately and only when it adheres to brand guidelines\u003C/li\u003E\n\u003Cli\u003EI will be considerate, kind and fair\u003C/li\u003E\n\u003Cli\u003EI will always ensure my activity does no harm to the organisation or to others\u003C/li\u003E\n\u003Cli\u003EI will champion Scouts and its services\u003C/li\u003E\n\u003C/ul\u003E\n\u003Ch3\u003ERules for use: full list\u003C/h3\u003E\n\u003Ch4\u003EUsing Scouts social media channels \u2013 appropriate conduct\u003C/h4\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThe Social Media team has overall ownership of these accounts and only those authorised to do so by the Social Media Manager will have access to these accounts.\u003C/p\u003E\n\u003Cp\u003EThe Social Media team will uphold best practices for channel security with secure passwords that regularly change. Never give out the passwords for our channels without express permission from the Social Media Manager.\u003C/p\u003E","label":"1. Know our social media guardians"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers must ensure they reflect Scouts values in what they post and use our tone of voice. Our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://prod-umbraco-core.azurewebsites.net/media/psohiwqm/scouts_brand_guidelines_july2024.pdf\u0022 target=\u0022_blank\u0022 title=\u0022Brand guidelines\u0022\u003Ebrand guidelines\u003C/a\u003E set out how we talk and all staff and volunteers should refer to when posting content on Scouts\u0027 social media channels. Please note only the Social Media team is permitted to respond to\u00A0comments on our social media posts on behalf of the organisation. All posts and comments should be attributed to Scouts and not an individual. In special cases it may be appropriate for a staff member or volunteer to make an individual comment on Scouts channels as themselves, under the supervision, and with the approval, of the Social Media Manager.\u003C/p\u003E","label":"2. Be an ambassador for our brand"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EWhen posting from Scouts social media accounts, the Social Media Team must respond to comments in the voice of our charity and not allow your own personal opinions to influence responses. Staff and volunteers must not post content that is harmful, offensive, discriminatory, or defamatory. Staff must not reveal their personal opinions via our accounts by \u0027liking\u0027, \u0027sharing\u0027 or \u0027reposting\u0027 as Scouts unless it is clear that you are doing so as an individual staff member or volunteer as part of an approach agreed with the Social Media team (eg as part of a \u2018takeover\u2019 of Scouts Instagram account). If you are in doubt about Scouts\u2019 position on a particular issue, please speak to the Head of Communications.\u003C/p\u003E","label":"3. Always pause and think before posting"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff or volunteers must not create or manage any other social media channels, groups or pages on behalf of Scouts without express permission from Head of Communications and Social Media Manager and training. This is to ensure brand consistency for users and the appropriate safeguarding and monitoring processes are in place.\u003C/p\u003E","label":"4. Ensure brand consistency"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers must make sure that all social media content has a purpose and a benefit for Scouts to further our charitable purposes (either directly or indirectly, by engaging stakeholders and building our brand using our strategy). All content must accurately reflect Scouts\u2019 agreed position. See \u003Ca href=\u0022#\u0022 title=\u0022Skills for Life\u0022\u003Eour organisational strategy page\u003C/a\u003E.\u003C/p\u003E","label":"5. Remember the bigger picture and focus on the benefit"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThose responsible for the management of our social media accounts should answer questions as swiftly as possible to help and engage with our service users and supporters. Make sure that all social media content has a purpose and a benefit for Scouts, and accurately reflects Scouts\u0027 position.\u003C/p\u003E","label":"6. Bring value to our audiences"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIf staff or volunteers outside of the Social Media Team wish to contribute content for social media, whether non-paid (organic) for or paid for advertising, they should obtain guidance and permission from the Social Media Manager with enough time to plan it.\u003C/p\u003E","label":"7. Seek permission to share"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers must not post content about supporters, service users or partners without their, or their guardian\u2019s, express permission in writing. If staff or volunteers are sharing information about supporters, service users or third party organisations, this content should be clearly labelled so our audiences know it has not come directly from Scouts. If using interviews, videos or photos that clearly identify a child or young person, staff and volunteers must ensure they have written consent of a parent or guardian before using them on social media.\u003C/p\u003E","label":"8. Get consent"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIt can be challenging working on social media and there may be times where staff or volunteers could be subject to unpleasant or abusive comments directed at the charity, our work or people. We encourage everyone who is on social media on behalf of Scouts to be aware of safeguarding and wellbeing practices to deal with online abuse and consult with Safety, Safeguarding and Social Media Teams where necessary.\u003C/p\u003E\n\u003Cp\u003EIt is also vital that Scouts does not encourage others to risk their personal safety or that of others, to gather materials in pursuit of social media engagement. For example, a video of a stunt or visiting an unsafe location.\u003C/p\u003E","label":"9. Put safety first"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers must not encourage people to break the law to supply material for social media, such as using unauthorised video footage. All relevant rights for usage must be obtained before publishing material.\u003C/p\u003E","label":"10. Stick to the law"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EScouts is not associated with any political organisation nor any affiliation with or links to political parties. We can express views where appropriate on policies that impact our work and service users, but it is essential that Scouts remains, and is seen to be, politically neutral.\u003C/p\u003E\n\u003Cp\u003EWe cannot endorse a political party or candidate. We must carefully manage the risk that we are perceived to have any party-political bias and should carefully consider any posts which might be perceived as such, for example, posts which talk about individual politicians or parties rather than policies. Please refer to our \u003Ca href=\u0022/volunteers/running-things-locally/community-impact-and-political-campaigning/\u0022 title=\u0022Community impact and political campaigning\u0022\u003ECommunity Impact and Political Campaigning guidance\u003C/a\u003E.\u003C/p\u003E","label":"11. Stay politically neutral"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers should not automatically assume that material that\u2019s shared or included in any post is accurate and should take reasonable steps where necessary to seek verification \u2013 for example, by checking data/statistics and being wary of photo manipulation. If you\u0027ve made a mistake, don\u0027t be afraid to admit it. But think first about how to manage any risk to Scouts and our brand by consulting with Head of Communications to craft the response.\u003C/p\u003E","label":"12. Check facts and be honest"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIf a complaint is made on Scouts social media channels, staff and volunteers should seek advice from the Social Media team before responding. If they are not available, then staff and volunteers should speak to the Head of Communications or \u003Ca href=\u0022/contact-us/\u0022 title=\u0022Contact us\u0022\u003ESupport Centre\u003C/a\u003E.\u003C/p\u003E","label":"13. Seek advice for complaints"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EFollow the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003EYellow Card Safeguarding Code of Conduct for adults\u003C/a\u003E which says \u201CDo not plan to be alone with a child or young person in Scouts, either online or in person\u201D. This includes 1:1 contact on social media channels.\u003C/p\u003E","label":"14. Follow the Yellow Card"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThe nature of social media means that complaints and concerns are visible and demand a timely response. When a complaint is made on Scouts\u0027 social media channels as a public comment or reply, the Social Media team should seek advice from the appropriate colleagues/ teams to help respond quickly and accurately. At times this may require pausing all planned posts. Concerns from staff and volunteers can be raised with the Social Media team initially. If they are not available, then staff and volunteers should speak to the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:hermione.clulow@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Head of Communications\u0022\u003EHead of Communications\u003C/a\u003E. The Support Centre manage inbox messages for all social media profiles and can offer support and guidance when responding to queries and concerns.\u003C/p\u003E\n\u003Cp\u003EComments on social media need a particularly swift response because they may sensitive or reveal members are at risk, for example safeguarding concerns posted as a comment. Not acting can be detrimental to our members.\u003C/p\u003E\n\u003Cp\u003EScouts\u2019 Social Media Terms of Use explain how we manage comments and interactions on our social media pages; any comments that breach these terms of use, including comments considered spam, will be removed by the Social Media team. Additionally, as required on a case-by-case basis, social listening may be outsourced to third party providers.\u003C/p\u003E\n\u003Cp\u003EThe Social Media team regularly monitors our social media spaces for mentions of Scouts so we can catch any complaints and concerns early. If there is a concern that may need support from other teams, the Social Media team will: notify of new issues or developments with key team members including Head of Communications and Head of Media, monitor mentions and comments across owned social media and escalate and report as necessary. Any concerns posted on social media pertaining to Safeguarding or Safety are escalated with these teams immediately. All serious incidents will be reported to the the Charity Commission on behalf of the Board of Trustees.\u003C/p\u003E\n\u003Cp\u003EIf any staff and volunteers become aware of any comments online that they think have the potential to escalate, on Scouts\u2019 social media channels or elsewhere, they should speak to the Social Media Manager immediately who will follow the escalation process. It is the responsibility of all staff and volunteers to report complaints or comments that could escalate into a crisis or have serious implications for Scouts. Only the Social Media team is permitted to amend or delete content.\u003C/p\u003E\n\u003Cp\u003EAny announcements shared on social media should be worked on with Communications, Media and Social Media teams and signed off by the Executive Director for Marketing and Fundraising. No announcements or statements may be posted without approval.\u003C/p\u003E","label":"15. Responding to incidents, complaints and concerns"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EAI can be a valuable tool to support communications. However, staff and volunteers must ensure AI-created content adheres to our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://prod-umbraco-core.azurewebsites.net/media/psohiwqm/scouts_brand_guidelines_july2024.pdf\u0022 target=\u0022_blank\u0022 title=\u0022Brand guidelines\u0022\u003Ebrand guidelines\u003C/a\u003E. You must seek permission from the Creative Lead before using AI and clearly state where creative content (images and videos) is AI generated. You must also ensure that you consult our AI Policy and AI Guidance before selecting and using any AI tools/applications and ensure that you have considered the potential risks arising from using AI tools and the content they generate. For example, AI generated\u00A0images that resemble or replicate copyrighted or trademarked artwork or logos without proper licensing can lead to legal disputes and intellectual property infringements.\u003C/p\u003E","label":"16. Use AI appropriately"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EYou must hand over ownership of the group/page/account you manage to another appropriate staff member (or volunteer) if you change roles or if you leave Scouts.\u003C/p\u003E","label":"17. Handover ownership if your role changes"}]},{"gridType":"RichTextBlock","content":"\u003Ch4\u003E\u003Cbr\u003EUsing personal social media accounts\u003C/h4\u003E\n\u003Cp\u003EScouts staff, volunteers and Trustees are expected to act in ways that are consistent with Scouts\u2019 values and policies such as the \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Dignity%20and%20Respect%20Policy.pdf?csf=1\u0026amp;web=1\u0026amp;e=fkSW32\u0022 target=\u0022_blank\u0022 title=\u0022Dignity and respect policy\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=fkSW32\u0022\u003EDignity and Respect policy\u003C/a\u003E and the \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Employee%20Code%20of%20Conduct%20Sept23.pdf?csf=1\u0026amp;web=1\u0026amp;e=zCBvXv\u0022 target=\u0022_blank\u0022 title=\u0022Employee Code of Conduct\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=zCBvXv\u0022\u003EEmployee Code of Conduct\u003C/a\u003E, online and in real life. This policy identifies those areas in which conflicts might arise, without seeking to inhibit personal use of social media.\u003C/p\u003E\n\u003Cp\u003EYou can find more information on your responsibilities when using our computer systems in our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Acceptable%20Usage%20Policy%20August%202024.pdf?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022 target=\u0022_blank\u0022 title=\u0022Acceptable Usage Policy\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022\u003EAcceptable Usage policy\u003C/a\u003E.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EBe aware that any information you make public could affect how people perceive Scouts. You must make it clear when you are speaking for yourself and not on behalf of Scouts. If you are using your personal social media accounts to promote and talk about Scouts\u0027 work, you must use a disclaimer such as: \u201CViews are my own\u201D or \u0022The views expressed on this site are my own and don\u0027t necessarily represent Scouts\u0027 positions, policies or opinions.\u0022\u003C/p\u003E","label":"1. Separate your personal views"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThose in senior management including trustees and public-facing or specialist roles where they are well known in their field of expertise, must take particular care as personal views published may be misunderstood as expressing Scouts\u2019 view.\u003C/p\u003E\n\u003Cp\u003EFor senior roles, we expect you to take additional steps, such as:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EBeing aware of your duties and responsibilities.\u003C/li\u003E\n\u003Cli\u003EConsulting Scouts\u2019 messaging and crisis plans, being particularly cautious in how your communications as a leading figure for Scouts may be interpreted.\u003C/li\u003E\n\u003Cli\u003EAvoiding posting material which might be construed as contrary to or conflicting with Scouts\u2019 mission or work.\u003C/li\u003E\n\u003Cli\u003EEnsuring you do not refer to the charity by name on your personal accounts on social media (eg \u2018CEO at a children\u2019s charity\u2019 rather than the charity\u2019s name), unless you are using an account as if it were Scouts\u2019 own social media account (in line with the first section of the policy).\u003C/li\u003E\n\u003C/ul\u003E","label":"2. Take care when publishing personal views"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff, volunteers and Trustees who have a personal blog, social media profile or website which indicates in any way that they work or volunteer at Scouts should discuss any potential risk or conflicts of interest with their line manager and the Communications team.\u003C/p\u003E","label":"3. Discuss risks and conflicts of interest"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThink about your personal reputation as well as the reputation of Scouts\u2019. Remember our values of respect, care, collaboration, belief and integrity. Express your opinions and deal with differences of opinion respectfully. Don\u0027t insult people or treat them badly. Passionate discussions and debates are fine, but you should always be respectful of others and their opinions. Be the first to correct your own mistakes.\u003C/p\u003E\n\u003Cp\u003ERemember that if you have a public profile with Scouts, your personal social media accounts could be looked at by both supporters and critics of Scouts, and bear this in mind when posting.\u003C/p\u003E","label":"4. Protect your personal reputation"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EBe aware of your association with Scouts and ensure your profile and related content is consistent with how you wish to present yourself to the public, members, colleagues, partners and funders.\u003C/p\u003E","label":"5. Use your common sense and good judgement"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EScouts works with several high-profile organisations and individuals, including the Royal Household, celebrities, social media influencers, journalists, politicians, and major donors. Don\u2019t approach high profile people or organisations from your personal social media accounts to ask them to support Scouts, as this could\u00A0hinder how relationships are being managed by our Brand and Ambassador Manager. This includes asking for reposts about Scouts.\u003C/p\u003E\n\u003Cp\u003EIf you have any information about high profile people or organisations that have a connection to Scouts, or if there is someone who you would like to support Scouts, please speak to the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:chris.james@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Brand and Ambassador Manager\u0022\u003EBrand and Ambassador Manager\u003C/a\u003E to share the details.\u003C/p\u003E","label":"6. Don\u2019t approach VIPs directly"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIf a staff member or volunteer is contacted by the press about their social media posts that relate to Scouts, they should talk to the Media team immediately (\u003Ca href=\u0022/contact-us/media-enquiries/\u0022 title=\u0022Media enquiries\u0022\u003EMedia Team contact details\u003C/a\u003E). You must seek advice from the media team before responding to the press on social.\u003C/p\u003E","label":"7. Refer press enquiries"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EWhen representing Scouts, staff and volunteers are expected to uphold Scouts\u2019 positioning (see \u003Ca href=\u0022/volunteers/running-things-locally/community-impact-and-political-campaigning/\u0022 title=\u0022Community impact and political campaigning\u0022\u003ECommunity impact and political campaigning guidance\u003C/a\u003E). Staff and volunteers who are politically active in their spare time need to be clear in separating their personal political identity from Scouts and understand and avoid potential risks and conflicts of interest. Staff should also inform their line manager and the Policy and Public Affairs team about any such political activity, and Trustees should inform the Chair. As set out in point two above, senior staff and Trustees should take particular care.\u003C/p\u003E","label":"8. Keep your political activity separate"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EBe careful with your privacy online and be cautious when sharing personal information. Remember that a simple \u2018like\u2019 can draw attention to your personal accounts. What you publish is widely accessible and could be around for a long time, so do consider the content, and your privacy, carefully.\u003C/p\u003E\n\u003Cp\u003EAll staff and volunteers who wish to engage with any of Scouts\u2019 social media platforms are strongly advised to ensure that they set the privacy levels of their personal sites as strictly as they can and to opt out of public listings on social networking sites to protect their own privacy. All staff and volunteers should keep their passwords confidential and change them often.\u003C/p\u003E\n\u003Cp\u003EIn their own interests, staff and volunteers should be aware of the dangers of putting personal information onto social networking sites, such as addresses, home and mobile phone numbers.\u003C/p\u003E","label":"9. Protect your privacy"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EWe encourage staff and volunteers to share our posts. When online in a personal capacity, you might also see opportunities to comment on or support Scouts\u2019 work. Where appropriate and using the guidelines within this policy we encourage staff and volunteers to do this as it helps users connect to us and raises our profile.\u003C/p\u003E\n\u003Cp\u003EAt the same time, take care to think about Scouts\u2019 reputation. If your personal social media account is not professional or otherwise appropriate for our audiences, please do not use it to amplify or promote our work, as to do so brings risks both to you personally and to Scouts. Similarly, if the content is controversial or misrepresented, please highlight this to the Communications and Social Media teams who will respond as appropriate.\u003C/p\u003E","label":"10. Help us to raise our profile"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EOnly use non-localised UK Scouts\u2019 logos and/or trademarks in official Scouts social media content. All content created must follow our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://prod-umbraco-core.azurewebsites.net/media/psohiwqm/scouts_brand_guidelines_july2024.pdf\u0022 target=\u0022_blank\u0022 title=\u0022Brand guidelines\u0022\u003Ebrand guidelines\u003C/a\u003E and the relevant guidance in \u003Ca href=\u0022/por/14-this-chapter-is-intentionally-blank/\u0022 title=\u002214. Other matters\u0022\u003EPOR\u003C/a\u003E. Avoid using UK (non-localised) Scouts logos and/or trademarks in content created for personal social media accounts as this could imply the content is created and approved at a national level.\u003C/p\u003E\n\u003Cp\u003EVolunteers can use logos and trademarks following the relevant guidance in \u003Ca href=\u0022/por/14-this-chapter-is-intentionally-blank/\u0022 title=\u002214. Other matters\u0022\u003EPOR\u003C/a\u003E. For further advice, contact the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:chris.james@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Brand and Ambassador Manager\u0022\u003EBrand and Ambassadors Manager\u003C/a\u003E. No member of staff or volunteer can authorise the use of a Scout logo or trademark to endorse non-Scout content, another business or organisation without first consulting the Brand and Ambassadors Manager and \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:kathy.obrien@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Head of Corporate Partnerships\u0022\u003EHead of Corporate Partnerships\u003C/a\u003E. Logos and trademarks belonging to other brands (including our partners) should be used and published only with written agreement from the partner organisation.\u003C/p\u003E","label":"11. Avoid logos and trademarks"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIt can be challenging working on social media and there may be times where staff and volunteers could be subject to unpleasant or abusive comments directed at the charity, our work or people. We encourage everyone who is on social media to be aware of safeguarding and wellbeing practices to deal with online abuse and consult with the Social Media Manager where necessary.\u003C/p\u003E\n\u003Cp\u003EStaff and volunteers should be vigilant regarding suspicious content or links and must not reveal personal, confidential or sensitive information about themselves, other staff members, volunteers or supporters of Scouts. Staff and volunteers should vigilant of fake accounts that may claim to be Scouts and should immediately notify the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:social.media@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts\u0027 Social Media team\u0022\u003ESocial Media team\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003ECare must also be taken to ensure that any links to external sites from our social media accounts are appropriate and safe. For more information, please see our \u003Ca href=\u0022/about-us/policy/data-protection-policy/\u0022 title=\u0022Data Protection Policy\u0022\u003EData Protection Policy\u003C/a\u003E.\u003C/p\u003E\n\u003Cp\u003EPlease consult our relevant policies and procedures for the safeguarding of our staff and volunteers: \u003Ca href=\u0022/about-us/policy/safeguarding-policy-and-procedures/\u0022 title=\u0022Safeguarding Policy and Procedures\u0022\u003ESafeguarding Policy\u003C/a\u003E.\u003C/p\u003E","label":"12. Staying safe online"}]},{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cbr\u003EFurther guidelines: using social media in a professional and personal capacity\u003C/h3\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.legislation.gov.uk/ukpga/2013/26/contents\u0022 target=\u0022_blank\u0022 title=\u0022Defamation Act 2013 (gov.uk)\u0022\u003EDefamation\u003C/a\u003E is when a false written statement that is damaging to a person\u0027s reputation is published online (including but not limited to Instagram Stories, Facebook Live, Snapchat post) or in print (such as in newspapers, magazine and other media publications). Whether staff are posting content on social media as part of their job or in a personal capacity, they should not bring Scouts into disrepute by making defamatory comments about individuals or other organisations or groups.\u003C/p\u003E","label":"Defamation"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIt is critical that all staff abide by \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.gov.uk/copyright\u0022 target=\u0022_blank\u0022 title=\u0022How copyright protects your work (gov.uk)\u0022\u003Ethe laws governing copyright\u003C/a\u003E, under the Copyright, Designs and Patents Act 1988. Never use or adapt someone else\u0027s images or written content without permission. Failing to acknowledge the source/author/resource citation, where permission has been given to reproduce content, is also considered a breach of copyright.\u003C/p\u003E","label":"Copyright law"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EAny communications that staff make in a personal capacity must not breach confidentiality. For example, information meant for internal use only or information that Scouts is not ready to disclose yet such as an embargoed news story or information from people who the charity has worked with which is private. Please refer to our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/sites/Policies/Scouts%20policies/Forms/AllItems.aspx?id=%2Fsites%2FPolicies%2FScouts%20policies%2FInformation%20Handling%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022 target=\u0022_blank\u0022 title=\u0022Scouts Information Handling policy\u0022 data-anchor=\u0022?id=%2Fsites%2FPolicies%2FScouts%20policies%2FInformation%20Handling%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022\u003EInformation Handling policy\u003C/a\u003E for further information.\u003C/p\u003E","label":"Confidentiality"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EStaff and volunteers should not post content that could be considered discriminatory against, or bullying or harassment of, any individual, on either an official Scouts social media channel or a personal account. For example:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003Emaking offensive or derogatory comments relating to sex, gender, race, disability, sexual orientation, age, religion or belief\u003C/li\u003E\n\u003Cli\u003Eusing social media to bully another individual\u003C/li\u003E\n\u003Cli\u003Eposting images that are discriminatory or offensive or links to such content\u003C/li\u003E\n\u003C/ul\u003E","label":"Discrimination and harassment"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EIn line with Scouts\u2019 \u003Ca href=\u0022/about-us/policy/equality-diversity-and-inclusion-policy/\u0022 title=\u0022Equality, diversity and inclusion policy\u0022\u003Eequity, diversity and inclusion policy\u003C/a\u003E, we endeavour to ensure our social media is as accessible as possible. This includes:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EUsing plain English, accessible fonts and avoiding small text sizes\u003C/li\u003E\n\u003Cli\u003EUsing contrasting colours\u003C/li\u003E\n\u003Cli\u003EUsing subtitles where appropriate\u003C/li\u003E\n\u003Cli\u003EUsing alt text for videos and images\u003C/li\u003E\n\u003Cli\u003EExplaining text contained in an image in the copy that accompanies it\u003C/li\u003E\n\u003Cli\u003EFollowing our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://prod-umbraco-core.azurewebsites.net/media/psohiwqm/scouts_brand_guidelines_july2024.pdf\u0022 target=\u0022_blank\u0022 title=\u0022Brand guidelines\u0022\u003Ebrand guidelines\u003C/a\u003E which have been designed to be accessible.\u003C/li\u003E\n\u003C/ul\u003E","label":"Accessibility"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003ECharities are legally allowed to campaign to bring about a change in policy or law to further their organisational purpose but can never be party political. In most cases, spending on charity campaigns that are in accordance with charity law will not be regulated under electoral law (often known as the \u2018Lobbying Act\u2019).\u003C/p\u003E\n\u003Cp\u003EUnder the Lobbying Act, organisations (including charities which spend more than \u00A310,000 across the UK on \u2018regulated activity\u2019 during the regulated period need to register with \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.electoralcommission.org.uk/\u0022 target=\u0022_blank\u0022 title=\u0022The Electoral Commission\u0022\u003Ethe Electoral Commission\u003C/a\u003E within the outlined windows for elections.\u003C/p\u003E\n\u003Cp\u003ERegulated activity is any activity which could reasonably be seen as intended to influence people\u0027s voting choice, either for parties or candidates (which a charity could never do) or for categories of candidates (eg female candidates, or candidates who support Net Zero). During these periods, all campaigning activity will be reviewed by the Head of Policy and Public Affairs.\u003C/p\u003E","label":"Lobbying Act"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003ERecruitment should be carried out in accordance with the Scouts\u2019 \u003Ca href=\u0022/about-us/policy/recruitment-selection-policy/\u0022 title=\u0022Recruitment \u0026amp; Selection Policy\u0022\u003ERecruitment and Selection Policy\u003C/a\u003E and associated procedures and guidelines. All vacancy advertisements are managed through the People team. Vacancies are shared routinely on the LinkedIn company page. Staff and volunteers are encouraged to share both paid and volunteer vacancies with their networks from their personal LinkedIn accounts.\u003C/p\u003E\n\u003Cp\u003EThere should be no systematic or routine checking of candidate\u0027s online social media activities during the recruitment process, as conducting these searches might lead to a presumption that an applicant\u0027s protected characteristics, such as religious beliefs or sexual orientation, played a part in a recruitment decision. This is in line with Scouts\u2019 \u003Ca href=\u0022/about-us/policy/equality-diversity-and-inclusion-policy/\u0022 title=\u0022Equality, diversity and inclusion policy\u0022\u003EEquality, Diversity and Inclusion Policy\u003C/a\u003E.\u003C/p\u003E","label":"Use of social media in the recruitment process"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EOur social media platforms play an important role in our fundraising efforts and engaging with our donors. Before using our social media channels for fundraising purposes, staff and volunteers should ensure we adhere to \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.fundraisingregulator.org.uk/code\u0022 target=\u0022_blank\u0022 title=\u0022Code of Fundraising Practice (Fundraising Regulator)\u0022\u003EThe Code of Fundraising Practices\u003C/a\u003E.\u003C/p\u003E","label":"Use of social media to support fundraising activities"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThe responsibility for measures of protection and intervention lies first with the social networking site itself. Different social networking sites offer different models of interventions in different areas. For more information, refer to the guidance available on the social networking site itself. For example, Facebook allows you to report a post or comment using the three dots in the top right corner of a post or to the right of a comment. If a staff member or volunteer considers that someone is at risk of harm, they should report this to the \u003Ca rel=\u0022noopener\u0022 href=\u0022mailto:safeguarding@scouts.org.uk\u0022 target=\u0022_blank\u0022 title=\u0022Email Scouts Safeguarding\u0022\u003ESafeguarding team\u003C/a\u003E immediately.\u003C/p\u003E","label":"Protection and intervention"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EChildren and young and vulnerable people face risks when using social networking sites. They may be at risk of being bullied, publishing sensitive and personal information on their profiles, or becoming targets for online grooming.\u003C/p\u003E\n\u003Cp\u003EStaff and volunteers must follow the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003EYellow Card Safeguarding Code of Conduct for adults\u003C/a\u003E and must not plan to be alone with a child or young person in Scouts, either online or in person. Staff and volunteers should ensure that young people have been made aware of the risks of communicating and sharing information online and given guidance on security/privacy settings as necessary. Staff should also ensure that the site itself is suitable for the young person and Scouts\u2019 content and other content is appropriate for them.\u003C/p\u003E\n\u003Cp\u003EAdult volunteers need to be especially careful about those they accept as \u2018friends\u2019 or \u2018followers\u2019 on social media. These sites are essentially designed for peer-to-peer contact and often enable 1:1 messaging.\u003C/p\u003E","label":"Under 18s and vulnerable people"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EScouts may be involved in issues that provoke strong emotions. The emotive content we share via our social media channels can engage our audiences and help us achieve our communications goals. However, it is important to plan appropriately and consider potential reputational risks to Scouts. For more information, visit the government resource called \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.gov.uk/government/publications/charities-and-social-media/charities-and-social-media#:~:text=Engaging%20on%20emotive%20topics,-Charities%20can%20be\u0026amp;text=Your%20charity%20can%20engage%20on,can%20take%20to%20mitigate%20these.\u0022 target=\u0022_blank\u0022 title=\u0022Engaging on emotive topics (gov.uk)\u0022 data-anchor=\u0022#:~:text=Engaging%20on%20emotive%20topics,-Charities%20can%20be\u0026amp;text=Your%20charity%20can%20engage%20on,can%20take%20to%20mitigate%20these.\u0022\u003Echarities and social media\u003C/a\u003E.\u003C/p\u003E","label":"Engaging on emotive topics"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EEveryone is responsible for their own compliance with this policy. Participation in social media on behalf of Scouts as a member of staff must be treated seriously and with respect. For staff, breach of this policy may result in disciplinary action, depending on the severity of the issue. Please refer to our \u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/sites/Policies/Scouts%20policies/Forms/AllItems.aspx?id=%2Fsites%2FPolicies%2FScouts%20policies%2FDisciplinary%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022 target=\u0022_blank\u0022 title=\u0022Disciplinary Policy\u0022 data-anchor=\u0022?id=%2Fsites%2FPolicies%2FScouts%20policies%2FDisciplinary%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022\u003EDisciplinary Policy\u003C/a\u003E for further information on disciplinary procedures, point 11 provides non-exhaustive lists of breaches of conduct examples. Staff and volunteers who are unsure about whether something they propose to do on social media might breach this policy, should seek advice from the Head of Communications.\u003C/p\u003E","label":"Responsibilities and breach of policy"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EUnder the \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.gov.uk/government/publications/whistleblowing-and-the-public-interest-disclosure-act-1998-c23/whistleblowing-and-the-public-interest-disclosure-act-1998-c23-accessible-version\u0022 target=\u0022_blank\u0022 title=\u0022Whistleblowing and the Public Interest Disclosure Act 1998 (gov.uk)\u0022\u003EPublic Interest Disclosure Act 1998\u003C/a\u003E, if a staff member releases information through Scouts\u2019 social media channels that is considered to be in the interest of the public, Scouts \u003Ca href=\u0022/about-us/policy/whistleblowing/\u0022 title=\u0022Whistleblowing\u0022\u003EWhistleblowing Policy\u003C/a\u003E must be initiated before any further action is taken.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EPlease note:\u003C/strong\u003E While all attempts have been made to cover an extensive range of situations, it is possible that this policy may not cover all eventualities. There may be times when professional judgements are made in situations not covered by this document, or which directly contravene the standards outlined in this document.\u003C/p\u003E\n\u003Cp\u003EIt is expected that in these circumstances staff will always consult with the Communications and Social Media team where possible or advise the team of the justification for any such action already taken or proposed.\u003C/p\u003E","label":"Public Interest Disclosure"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cul\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Acceptable%20Usage%20Policy%20August%202024.pdf?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022 target=\u0022_blank\u0022 title=\u0022Acceptable Usage Policy\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=hwmHyK\u0022\u003EAcceptable Usage Policy\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/about-us/policy/data-retention-policy/\u0022 title=\u0022Data Retention Policy\u0022\u003EData Retention\u003C/a\u003E \u0026amp; \u003Ca href=\u0022/about-us/policy/data-protection-policy/\u0022 title=\u0022Data Protection Policy\u0022\u003EData Protection Policy\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/:b:/r/sites/Policies/Scouts%20policies/Employee%20Code%20of%20Conduct%20Sept23.pdf?csf=1\u0026amp;web=1\u0026amp;e=zCBvXv\u0022 target=\u0022_blank\u0022 title=\u0022Employee Code of Conduct\u0022 data-anchor=\u0022?csf=1\u0026amp;web=1\u0026amp;e=zCBvXv\u0022\u003EEmployee Code of Conduct Policy\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/about-us/policy/safeguarding-policy-and-procedures/\u0022 title=\u0022Safeguarding Policy and Procedures\u0022\u003ESafeguarding Policy and Procedures\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.gov.uk/guidance/how-to-report-a-serious-incident-in-your-charity\u0022 target=\u0022_blank\u0022 title=\u0022How to report a serious incident in your charity (gov.uk)\u0022\u003EReporting serious incidents\u003C/a\u003E to the Commission, police or other regulators\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://thescouts.sharepoint.com/sites/Policies/Scouts%20policies/Forms/AllItems.aspx?id=%2Fsites%2FPolicies%2FScouts%20policies%2FDisciplinary%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022 target=\u0022_blank\u0022 title=\u0022Disciplinary Policy\u0022 data-anchor=\u0022?id=%2Fsites%2FPolicies%2FScouts%20policies%2FDisciplinary%20Policy%2Epdf\u0026amp;parent=%2Fsites%2FPolicies%2FScouts%20policies\u0022\u003EDisciplinary Policy\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/about-us/policy/whistleblowing/\u0022 title=\u0022Whistleblowing\u0022\u003EWhistleblowing Policy\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","label":"Related policies, laws and guidance"}]},{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cbr\u003ESocial media terms of use\u003C/h3\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":false,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EThank you for engaging with The Scout Association (The Scouts) on social media.\u003C/p\u003E\n\u003Cp\u003EBy accessing our social media pages, you agree to our terms of use and agree to behave in a respectful way to all other users of The Scouts\u2019 social media pages.\u003C/p\u003E\n\u003Cp\u003EAs The Scouts we are guided by our values: integrity, respect, care, belief, and cooperation.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EBehaving in line with these values, means you do not:\u003C/strong\u003E\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EUse The Scouts\u2019 social media pages in any way that prevents, disrupts, or interferes with any other person\u2019s use of the platform\u003C/li\u003E\n\u003Cli\u003EAbuse, harass, threaten, impersonate, or intimidate any other users\u003C/li\u003E\n\u003Cli\u003EUpload or publicise any materials through The Scouts\u2019 social media pages which are false, offensive, sexually explicit, defamatory, threatening, obscene, unlawful or which infringe intellectual property rights\u003C/li\u003E\n\u003Cli\u003EUse The Scouts\u2019 social media pages to break any laws or encourage anyone else to break those laws\u003C/li\u003E\n\u003Cli\u003EPost or send the same, or similar, messages multiple times through The Scouts\u2019 social media pages\u003C/li\u003E\n\u003Cli\u003EShare any information which is confidential to any other person\u003C/li\u003E\n\u003Cli\u003EAttempt to hack into The Scouts\u2019 social media accounts\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003E\u003Cstrong\u003EIf we believe that you\u0027ve not complied with these terms of use, we may:\u003C/strong\u003E\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ERefuse your further use of and/or access to The Scouts\u2019 social media pages\u003C/li\u003E\n\u003Cli\u003ERemove and/or edit any of your comments from The Scouts\u2019 social media pages\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EEach social media website or app may have its own terms of use, privacy and cookies policies that will also apply to your use of those sites.\u003C/p\u003E","label":"Social media terms of use"}]},{"gridType":"RichTextBlock","content":"\u003Cp\u003E\u003Cbr\u003EDate written: October 2024\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":"Check out Scouts\u0027 social media policy.","pageType":null,"location":null,"browserTitle":"","versionDate":"14 July 2023","reviewDate":"01/01/0001","redirectUrl":"","id":39672,"nodeName":"Social media policy","title":"Social media 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