{"activityType":[{"id":38389,"name":"Social action"},{"id":38393,"name":"International activities"}],"activityCategory":"Activity","completionTime":"30","cost":"Free","energy":"Focusing","equipmentList":[{"id":38267,"name":"Device to show photos, videos, or slides","description":"","type":"general"}],"adjustments":"\u003Cp\u003EThink about how adverts represent other people too. Did any of the adverts represent disabled people? What about people who are BAME?\u003C/p\u003E","firstProvidedBy":"","flexibilityStatement":"\u003Cp\u003EPeople should share in whatever way works for them, whether that\u2019s writing, drawing, speaking, or something else. Not everyone has to present back to other groups.\u003C/p\u003E","groupSize":"Whole section","guide":null,"meetsRequirements":[{"notes":"\u003Cp\u003E\u003Cspan\u003EYou could look at this in the context of music, sport and fashion.\u00A0\u003C/span\u003E\u003C/p\u003E","subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":false,"id":75757,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null}],"countsTowardsBadges":[{"title":"World","sections":["Scouts"],"supportedBy":null,"badgeType":{"id":39237,"name":"Challenge Award"},"activityTypes":[],"settings":[],"browserTitle":"Scouts World Challenge Award","url":"/scouts/awards/world/","id":75753,"nodeName":"World","type":"badge","image":{"url":"/media/4454/challenge-sc-world.png","caption":"Challenge Sc World","type":"png","size":7054,"width":303,"height":350,"altText":""},"assets":null,"headerOptions":{"headerTitle":"World","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"","subHeader":"","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC83NTc1MyJ9","canonicalUrl":"https://www.scouts.org.uk/scouts/awards/world/"}],"outcome":[{"id":38368,"name":"Care","outcomeLabel":"Care","outcomeDescription":"Help other people, think about their feelings, and care about the impact of your actions."},{"id":38451,"name":"Be a citizen","outcomeLabel":"Be a citizen","outcomeDescription":"Know that you\u2019re a local, national, and international citizen, and understand your responsibilities."}],"preparation":null,"preparationTime":"\u003C5","reflection":"\u003Cp\u003EThis activity was about caring. What impact can adverts have when they challenge or reinforce gender stereotypes? Do adverts have the power to affect the real world? For example, how would men feel if every advert, TV show, and film portrayed them as rubbish at looking after pets? Do people think fewer men might end up buying pets? What would people start to believe about men\u2019s ability to look after pets? What real world issues did the adverts feature? How might they help other people? For example, an advert that encourages women to take part in sport might help women feel empowered to give it a go.\u003C/p\u003E\n\u003Cp\u003EThis activity was also about being a citizen. What can people do if they see something that isn\u2019t right, such as gender stereotyping? People could think about how they could complain and highlight when things are wrong (for example, Ofcom has information on \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.ofcom.org.uk/make-a-complaint/complain-about-tv-radio-or-on-demand-services/an-advert-i-saw/advertisements/\u0022 target=\u0022_blank\u0022 title=\u0022Advertisements (Ofcom)\u0022\u003Ecomplaining about ads\u003C/a\u003E\u003C/span\u003E on TV or radio). What else could people do? People might think about the importance of leading by example and choosing to be supportive and inclusive with what they do. Were people surprised by the issues that appeared in the adverts from other countries? Is gender equality a global issue?\u003C/p\u003E","relatedActivities":null,"setting":[{"id":38381,"name":"Indoors"}],"supportedBy":null,"takingItFurther":"\u003Cp\u003EIf people want to do more about gender equality, take a look at how Scouts are supporting the UN Women\u2019s \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scout.org/heforshe\u0022 target=\u0022_blank\u0022 title=\u0022HeForShe (WOSM)\u0022\u003EHeForShe\u003C/a\u003E\u003C/span\u003E initiative.\u003C/p\u003E\n\u003Cp\u003EIf people feel strongly about a particular advert, they could write to the company and tell them what they think. This probably only works for recent adverts, though.\u003C/p\u003E","whoIsItFor":"","youthShapedGuidance":"","activityTags":[{"id":38502,"name":"Researching"},{"id":38506,"name":"Sharing"}],"roles":[{"id":39231,"name":"Helpers"},{"id":38724,"name":"Section Teams"},{"id":38725,"name":"Young Leaders"}],"sections":[{"name":"Scouts","id":39275,"logo":"","colour":null,"ageRange":""},{"name":"Explorers","id":39276,"logo":"","colour":null,"ageRange":""}],"themes":[{"id":38438,"name":"Kindness"},{"id":38440,"name":"Empathy"},{"id":38435,"name":"Care"},{"id":38445,"name":"Global issues"},{"id":38449,"name":"Social action"}],"searchEngineDescription":"Some adverts support gender equality, but others still have work to do. Put yourself in the director\u2019s chair \u2013 what would you change?","plannerTimeSlot":15.000000,"safetyAlerts":[{"title":"Online safety","alert":"\u003Cp\u003E\u003Cspan\u003ESupervise young people when they\u2019re online and give them advice about staying safe. Take a look at our\u003C/span\u003E\u003Cspan\u003E\u00A0\u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safeguarding-in-the-programme/scouting-online-safely/\u0022 title=\u0022Staying safe online\u0022\u003Eonline safety\u003C/a\u003E\u003C/span\u003E\u003Cspan\u003E or \u003C/span\u003E\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022http://nspcc.org.uk/bullying\u0022 target=\u0022_blank\u0022 title=\u0022Bullying (NSPCC)\u0022\u003Ebullying\u003C/a\u003E guidance. The \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.nspcc.org.uk\u0022 target=\u0022_blank\u0022\u003ENSPCC\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Eoffers more advice and guidance, too\u003C/span\u003E\u003Cspan\u003E. If you want to know more about specific social networks and games, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.childnet.com/\u0022 target=\u0022_blank\u0022 title=\u0022Childnet\u0022\u003EChildnet\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Ehas information and safety tips for apps. \u003C/span\u003EYou can also report anything that\u2019s worried you online to the \u003Ca rel=\u0022noopener\u0022 tabindex=\u0022-1\u0022 href=\u0022https://www.ceop.police.uk/safety-centre/\u0022 target=\u0022_blank\u0022 title=\u0022Safety centre (CEOP)\u0022\u003EChild Exploitation and Online Protection Command\u003C/a\u003E\u003Cspan\u003E.\u00A0\u003C/span\u003E\u003Cspan\u003EAs always, if you\u2019ve got concerns about a young person\u2019s welfare, including their online experiences, follow the \u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Young People First - Yellow Card\u0022\u003EYellow Card\u003C/a\u003E to make a report\u003C/span\u003E\u003Cspan\u003E.\u003C/span\u003E\u003C/p\u003E"}],"safetyAlert":"","safetyTags":[],"deliveryMethods":"","permitRequired":false,"scoutLedQualifications":[],"guidance":null,"aalaRequired":false,"externalQualifications":[],"exceptions":[],"listingVideoUrl":"","disableBasicSafetyChecklist":false,"likes":4,"activitiesAdditionalInfo":{"inclusivityStatement":"\u003Cp\u003EAll Scout activities should be \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/inclusion-and-diversity/supporting-those-with-additional-needs-and-neurodiversity/reasonable-adjustments/badges-and-awards/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance on flexibility\u0022\u003Einclusive and accessible.\u003C/a\u003E\u003C/p\u003E","standardSafetyAlert":"\u003Cp\u003EAll activities must be safely managed. You must complete a thorough \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u0026nbsp;and take appropriate steps to reduce risk. Use the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E to help you plan and risk assess your activity. Always get\u0026nbsp;\u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval for the activity\u003C/a\u003E, and have suitable\u0026nbsp;\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u0026nbsp;and an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process.\u003C/p\u003E\n\u003Cp\u003EYou must run your activities in line with the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003ESafeguarding Code of Conduct for Adults (Yellow Card)\u003C/a\u003E and report any concerns to the UK HQ Safeguarding Team.\u003C/p\u003E","basicChecklist":"\u003Cul\u003E\n\u003Cli\u003EComplete a \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EHave the right \u003Ca href=\u0022/volunteers/running-your-section/adult-to-young-people-ratios/\u0022 title=\u0022Adult to Young People ratios\u0022\u003Eratios\u003C/a\u003E of number of adults to provide suitable\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003ESet up an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safe-scouting-and-emergency-procedures/\u0022 title=\u0022Safe Scouting and Emergency Procedures\u0022\u003EKnow what to do in an emergency\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EShare information with parents and carers with an\u003C/span\u003E \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/general-activity-guidance/activity-information-form/\u0022 title=\u0022Activity information form\u0022\u003E\u003Cspan\u003Eactivity information\u003C/span\u003E\u003Cspan\u003E form\u003C/span\u003E\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EGet \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval from your Lead Volunteer.\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","scoutLedAvailable":"\u003Cp\u003EThis activity can be led by you or someone else in Scouts:\u003C/p\u003E","permitRequired":"\u003Cp\u003EThe activity leader must have an \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/activity-permit-scheme/adventurous-activity-permit-scheme/\u0022 title=\u0022Adventurous Activity Permit Scheme\u0022\u003Eadventurous activities permit\u003C/a\u003E with the right level and permissions for your group.\u003C/p\u003E","externallyLedAvailable":"\u003Cp\u003EYou can go to a centre or use an activity leader who\u0027s not part of Scouts:\u003C/p\u003E","aalaRequired":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.hse.gov.uk/aala/index.htm\u0022 target=\u0022_blank\u0022 title=\u0022AALA licence\u0022\u003EAn AALA licence is required\u003C/a\u003E.\u003C/p\u003E","aalaExempt":"\u003Cp\u003EIf the provider is exempt from the AALA licence.\u003C/p\u003E","publicLiabilityInsurance":"\u003Cp\u003EThe provider must have public liability insurance.\u003C/p\u003E","actvityLink":"/activities/"},"duration":15,"instructions":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cstrong\u003EWatch some ads \u003C/strong\u003E\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EThe person leading the activity should show everyone some examples of adverts that challenge or reinforce gender stereotypes.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EWe found examples from\u00A0\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=Emawq64b0DU\u0022 target=\u0022_blank\u0022 title=\u0022Always #LikeAGirl \u2013 Keep Playing (YouTube)\u0022 data-anchor=\u0022?v=Emawq64b0DU\u0022\u003EAlways\u003C/a\u003E\u003C/span\u003E, \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=DuR9aogKBhQ\u0022 target=\u0022_blank\u0022 title=\u0022Aptamil Follow On Milks (YouTube)\u0022 data-anchor=\u0022?v=DuR9aogKBhQ\u0022\u003EAptamil\u003C/a\u003E, \u003C/span\u003E\u00A0\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=UYaY2Kb_PKI\u0022 target=\u0022_blank\u0022 title=\u0022Gillette\u0027s \u0027We believe: the best men can be\u0027 razors commercial takes on toxic masculinity (YouTube)\u0022 data-anchor=\u0022?v=UYaY2Kb_PKI\u0022\u003EGillette\u003C/a\u003E\u003C/span\u003E, \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=CE_mVvJyWQY\u0026amp;has_verified=1\u0022 target=\u0022_blank\u0022 title=\u0022Guinness: Liberty Fields (YouTube)\u0022 data-anchor=\u0022?v=CE_mVvJyWQY\u0026amp;has_verified=1\u0022\u003EGuinness\u003C/a\u003E\u003C/span\u003E,\u00A0\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=lLXKxe5yv3Y\u0022 target=\u0022_blank\u0022 title=\u0022No Room For Clich\u00E9s (YouTube)\u0022 data-anchor=\u0022?v=lLXKxe5yv3Y\u0022\u003ERAF\u003C/a\u003E\u003C/span\u003E, \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?time_continue=1\u0026amp;v=4BKwk8q4H0Y\u0026amp;feature=emb_logo\u0022 target=\u0022_blank\u0022 title=\u0022This Girl Can - Me Again (YouTube)\u0022 data-anchor=\u0022?time_continue=1\u0026amp;v=4BKwk8q4H0Y\u0026amp;feature=emb_logo\u0022\u003EThis Girl Can\u003C/a\u003E\u003C/span\u003E, and \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=8GVXnyD93qc\u0022 target=\u0022_blank\u0022 title=\u0022Yorkie - Its NOT for Girls Advert (YouTube)\u0022 data-anchor=\u0022?v=8GVXnyD93qc\u0022\u003EYorkie\u003C/a\u003E\u003C/span\u003E. You don\u2019t have to show them all \u2013\u00A0it may be best to focus on a few, but pick some that challenge and some that reinforce stereotypes.\u003C/aside\u003E\n\u003Col start=\u00222\u0022\u003E\n\u003Cli\u003EEveryone should chat about the adverts. What were their messages? Which stereotypes where challenged? Which were reinforced?\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003ECheck out the discussion pointers below to get you started.\u003C/aside\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EEveryone should talk about why adverts matter. They might think about how they reflect a culture but also reinforce beliefs by presenting them as acceptable, even if they\u2019re trying to be funny.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EIn 2019, the UK\u2019s advertising watchdog introduced a ban on adverts featuring \u2018harmful gender stereotypes\u2019. You can find out more on the \u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.bbc.co.uk/news/business-48628678\u0022 target=\u0022_blank\u0022 title=\u0022\u0027Harmful\u0027 gender stereotypes in adverts banned (BBC)\u0022\u003EBBC news website\u003C/a\u003E\u003C/span\u003E.\u003C/aside\u003E\n\u003Ch3\u003E\u003Cstrong\u003EFind some ads\u003C/strong\u003E\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EEveryone should get into small groups.\u003C/li\u003E\n\u003Cli\u003EEach group should try to find other examples of adverts that challenge or maintain stereotypes. They should try to find some from other countries too.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EWe\u2019ve included some examples below. If people struggle to find adverts of their own, you could give each group one of the examples.\u003C/aside\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EEveryone should think about how the adverts make them feel. How do they feel when they see a stereotype being challenged? What about when they\u2019re maintained?\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EPeople might use words like inspired, empowered, encouraged, disappointed, angry, or frustrated.\u003C/aside\u003E\n\u003Col start=\u00224\u0022\u003E\n\u003Cli\u003EEveryone should think about what they\u2019d change if there were in charge of re-shooting the advert.\u003C/li\u003E\n\u003Cli\u003EEach group should take it in turns to show their advert to everyone else. They should explain what\u2019s good or bad about it, and what they\u2019d change if they were in charge.\u003C/li\u003E\n\u003C/ol\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"fullWidth","areas":[{"items":[{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":false,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EPeople could think about companies\u2019 motivations. Why might they create adverts that challenge gender stereotypes?\u003C/p\u003E\n\u003Cp\u003EDo people think these adverts need to be backed up with real commitments? For example, do the companies (or the bigger companies that own the brands) have an equal mix of genders in the lead? What other products does the big company sell \u2013 are they all as ethical? How does the company work in other countries \u2013\u00A0does it pay women a true living wage, for example?\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cstrong\u003EAlways\u003C/strong\u003E \u2013 this advert tries to address stereotypes about women in sports, especially the messages girls get when they reach puberty (and start using products like the ones Always sells). Is this advert effective? What do people think about the hashtag #LikeAGirl?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EAptamil\u003C/strong\u003E \u2013\u00A0this advert\u2019s been criticised for promoting gender stereotypes. It shows babies and the jobs they might grow up to do \u2013\u00A0the women dances while the men rock climb and do maths. Some people have argued that the gender of the babies isn\u2019t clear. If this is true, is it OK that the adults are shown as they are?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EGillette\u003C/strong\u003E \u2013 this advert challenges toxic masculinity. Does it represent how it negatively affects men too? Some people have suggested the advert\u2019s offensive because it portrays men negatively \u2013 are there portrayals of strong men doing the right thing?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EGuinness\u003C/strong\u003E \u2013\u00A0this advert\u2019s been praised for challenging stereotypes by promoting women\u2019s rugby. It\u2019s challenging the stereotype that women don\u2019t play contact sports, and also challenging the stereotype that women don\u2019t drink beer. Why might Guinness want to challenge the stereotype that women don\u2019t drink beer?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003ERAF\u003C/strong\u003E \u2013 this advert takes sound clips from other adverts that are targeted at women and plays them over videos of women taking part in military work. It\u2019s fighting the stereotype that women don\u2019t serve in the armed forces. How does it make people feel about the other adverts the audio\u2019s taken from?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EThis Girl Can\u003C/strong\u003E\u00A0\u2013 this advert challenges stereotypes of women in sport. Does it show anything surprising? Who does it represent? People might think about how it represents women of different sizes, abilities, and skin colours. Did anyone notice how the advert showed periods?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003EYorkie\u003C/strong\u003E \u2013\u00A0how does this advert make people feel? The chocolate bar dropped their \u2018not for girls\u2019 campaign in 2012. Why do people think they made that choice? They started using the slogan \u2018\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.campaignlive.co.uk/article/yorkie-makes-shift-not-girls-positioning-new-tv-ad/1135039\u0022 target=\u0022_blank\u0022 title=\u0022Yorkie makes shift from \u0027not for girls\u0027 positioning with new TV ad (Campaign Live)\u0022\u003Eman fuel for man stuff\u003C/a\u003E\u2019. How do people feel about this?\u003C/li\u003E\n\u003C/ul\u003E","label":"Discussion pointers"},{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cul\u003E\n\u003Cli\u003E\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=r4Ix2_-_-sg\u0026amp;feature=youtu.be\u0022 target=\u0022_blank\u0022 title=\u0022HAVELLS Fans Ad 2013- Hawa Badlegi- Registrar\u0027s Office (YouTube)\u0022 data-anchor=\u0022?v=r4Ix2_-_-sg\u0026amp;feature=youtu.be\u0022\u003E\u003Cstrong\u003EThis Indian advert for fans\u003C/strong\u003E\u003C/a\u003E\u003C/span\u003E has the slogan \u2018Hawa Badlegi\u2019, which is Hindi for \u2018the wind will change\u2019. It shows a couple at a registrar\u2019s office \u2013 the husband takes the wife\u2019s last name, which makes the official do a double take as it\u2019s so unexpected!\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=rz5rAFAvqCs\u0026amp;feature=youtu.be\u0022 target=\u0022_blank\u0022 title=\u0022Anouk Bold is Beautiful: Pregnancy doesn\u0027t mean the end of the Career (YouTube)\u0022 data-anchor=\u0022?v=rz5rAFAvqCs\u0026amp;feature=youtu.be\u0022\u003E\u003Cstrong\u003EThis Indian advert for a clothes brand\u003C/strong\u003E\u003C/a\u003E has the slogan \u2018bold is beautiful\u2019 and shows how pregnant people face discrimination at work.\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=T9BlI9nhqTE\u0026amp;feature=youtu.be\u0022 target=\u0022_blank\u0022 title=\u0022Boss TVC \u2013 The Smartphone Network (YouTube)\u0022 data-anchor=\u0022?v=T9BlI9nhqTE\u0026amp;feature=youtu.be\u0022\u003E\u003Cstrong\u003EThis Indian advert for a smartphone network\u003C/strong\u003E\u003C/a\u003E shows a woman in a position of power in an office, yet she\u2019s still the one who goes home and cooks the dinner.\u003C/li\u003E\n\u003Cli\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=Q-0Ll60FkLg\u0022 target=\u0022_blank\u0022 title=\u0022Olay\u00AE #MakeSpaceForWomen (YouTube)\u0022 data-anchor=\u0022?v=Q-0Ll60FkLg\u0022\u003E\u003Cstrong\u003EThis American advert for Olay\u003C/strong\u003E\u003C/a\u003E talks about women in space and encourages people to raise money for Girls Who Code. But what message comes with Olay\u2019s products?\u003C/li\u003E\n\u003Cli\u003E\u003Cstrong\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.youtube.com/watch?v=UEKgxwBfw_c\u0022 target=\u0022_blank\u0022 title=\u0022This Audi commercial in China compares women to used cars (YouTube)\u0022 data-anchor=\u0022?v=UEKgxwBfw_c\u0022\u003EThis Chinese advert for Audi\u003C/a\u003E\u003C/strong\u003E compared women to used cars!\u003C/li\u003E\n\u003C/ul\u003E","label":"Adverts from other countries"}]}]}],"config":null}]},"ownerAuthor":null,"porRules":null,"id":45667,"nodeName":"False advertising","title":"False advertising","type":"activity","image":{"url":"/media/13553/sco_activity_1920x1080_falseads.jpg?width=800\u0026height=450\u0026v=1d9bece98f454b0","caption":"False advertising","type":"jpg","size":279186,"width":1920,"height":1080,"altText":"The words \u0027False advertising\u0027 written in colourful doodle letters against a lilac background."},"assets":[],"headerOptions":{"headerTitle":"False advertising","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Some adverts support gender equality, but others still have work to do. Put yourself in the director\u2019s chair \u2013 what would you change?","subHeader":"Some adverts support gender equality, but others still have work to do. Put yourself in the director\u2019s chair \u2013 what would you change?","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NTY2NyJ9","canonicalUrl":"https://www.scouts.org.uk/activities/false-advertising/"}