{"activityType":[{"id":38377,"name":"Practical skills"}],"activityCategory":"Activity","completionTime":"60","cost":"\u00A3","energy":"Focusing","equipmentList":[{"id":38295,"name":"Pens or pencils","description":"","type":"general"},{"id":38356,"name":"A4 paper","description":"","type":"general"},{"id":38251,"name":"Glue sticks","description":"","type":"general"},{"id":38321,"name":"Scissors","description":"","type":"general"},{"id":0,"name":null,"description":"A selection of newspaper or magazines, enough for each group","type":"specific"}],"adjustments":"\u003Cp\u003EAdvanced advertisers might enjoy the challenge of having foods picked at random for them to try and advertise. Unusual combinations might make this even trickier. Try selling \u2018chocolate salad\u2019 or \u2018cauliflower pizza!\u2019\u003C/p\u003E\n\u003Cp\u003EHelp those who find it difficult to pick out the different advertising techniques. It\u2019s useful to imagine seeing the advert on television. Think about what the voiceover might sound like and who he or she might be addressing.\u003C/p\u003E","firstProvidedBy":"","flexibilityStatement":"\u003Cp\u003EHave a quiet space somewhere where people can go to if they\u2019d like some time away from the activity\u003C/p\u003E\n\u003Cp\u003ECue cards might be useful to help those who get distracted easily stay focused.\u003C/p\u003E\n\u003Cp\u003EIf groups prefer not to perform in front of the others, encourage them to draw a colourful ad on some spare paper to display.\u003C/p\u003E","groupSize":"Teams","guide":null,"meetsRequirements":[{"notes":null,"subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":false,"id":49345,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null},{"notes":"\u003Cp\u003ELearn about ethical storytelling, audience responsibility, and how algorithms and advertising affect what we see and share.\u003C/p\u003E","subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":true,"id":87334,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null}],"countsTowardsBadges":[{"title":"Media Relations and Marketing (old)","sections":["Explorers"],"supportedBy":null,"badgeType":{"id":39282,"name":"Activity"},"activityTypes":[],"settings":[],"browserTitle":"Explorers Media Relations and Marketing Activity Badge","url":"/explorers/activity-badges/media-relations-and-marketing-old/","id":45080,"nodeName":"Media Relations and Marketing (old)","type":"badge","image":{"url":"/media/4360/activity-ex-mediarelations.png","caption":"Activity Ex Mediarelations","type":"png","size":10378,"width":347,"height":350,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Media Relations and Marketing (old)","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"","subHeader":"","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NTA4MCJ9","canonicalUrl":"https://www.scouts.org.uk/explorers/activity-badges/media-relations-and-marketing-old/"},{"title":"Content Creation","sections":["Explorers"],"supportedBy":null,"badgeType":{"id":39282,"name":"Activity"},"activityTypes":[],"settings":[],"browserTitle":"Explorer Content Creation Activity Badge","url":"/explorers/activity-badges/content-creation/","id":87333,"nodeName":"Content Creation","type":"badge","image":{"url":"/media/reqbj5pz/activitybadge_ex_content_creation_rgb.png","caption":"Activitybadge Ex CONTENT CREATION RGB","type":"png","size":32272,"width":591,"height":591,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Content Creation","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Explorer Scout Content Creation Badge","subHeader":"Explorer Scout Content Creation Badge","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84NzMzMyJ9","canonicalUrl":"https://www.scouts.org.uk/explorers/activity-badges/content-creation/"}],"outcome":[{"id":38388,"name":"Live healthily","outcomeLabel":"Live healthily","outcomeDescription":"Gain awareness and practical skills to take care of your body and mind."},{"id":38436,"name":"Be a team player","outcomeLabel":"Be a team player","outcomeDescription":"Learn to work better with others, achieve shared goals, and put the team first."}],"preparation":null,"preparationTime":"30","reflection":"\u003Cp\u003EThe group have looked at some advertising techniques often seen on TV, on the radio and in printed media. Which ad technique did you think appeals to you most? How might your perspective be different from someone else, say, for example, someone 20 years older? How do you think advertisers know how to talk to people of a certain age or from a certain place?\u003C/p\u003E\n\u003Cp\u003EUsing what they\u2019d found in their research, the groups then made some adverts of their own about food products. What kind of food product did you choose to advertise and how did you sell it to your audience? What benefits did you talk about or perks did you offer? Will anyone try out their ad on someone who fits the target audience to see if it works?! If it does, it might lead to a successful career one day.\u003C/p\u003E","relatedActivities":null,"setting":[{"id":38381,"name":"Indoors"},{"id":38378,"name":"Outdoors"},{"id":38384,"name":"At camp"}],"supportedBy":{"title":null,"logo":null,"content":null,"url":null,"externalUrl":null,"id":0,"nodeName":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null},"takingItFurther":"\u003Cp\u003EThe group should find out more about food advertising to see how it differs from other adverts. If there were any adverts for other products in the magazines and newspapers, take another look at them. Pick out things that are the same and things that are different.\u003C/p\u003E","whoIsItFor":"","youthShapedGuidance":"\u003Cp\u003ELet the groups choose their own foods to advertise.\u003C/p\u003E","activityTags":null,"roles":[{"id":39231,"name":"Helpers"},{"id":38724,"name":"Section Teams"},{"id":38725,"name":"Young Leaders"}],"sections":[{"name":"Explorers","id":39276,"logo":"","colour":null,"ageRange":""}],"themes":[{"id":41137,"name":"Healthy eating"},{"id":39757,"name":"Healthy lifestyle"},{"id":40556,"name":"Fitness"},{"id":40543,"name":"Exercise"},{"id":49611,"name":"Sleep"},{"id":40541,"name":"Sports"},{"id":38463,"name":"Art"},{"id":38469,"name":"Teamwork"},{"id":38473,"name":"Problem solving"},{"id":38475,"name":"Communication"}],"searchEngineDescription":"Discover how adverts are used to make us want things, then have a go at making a healthy ad.","plannerTimeSlot":50.000000,"safetyAlerts":[{"title":"Scissors","alert":"\u003Cp\u003E\u003Cspan\u003ESupervise young people appropriately when they\u2019re using scissors. Store all sharp objects securely, out of the reach of young people.\u003C/span\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/p\u003E"},{"title":"Glue and solvents","alert":"\u003Cp\u003E\u003Cspan\u003EAlways supervise young people appropriately when they\u2019re using glue and solvent products. Make sure there\u2019s plenty of ventilation. Be aware of any medical conditions that could be affected by glue or solvent use and make adjustments as needed.\u003C/span\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/p\u003E"}],"safetyAlert":"","safetyTags":[],"deliveryMethods":"","permitRequired":false,"scoutLedQualifications":[],"guidance":null,"aalaRequired":false,"externalQualifications":[],"exceptions":[],"listingVideoUrl":"","disableBasicSafetyChecklist":false,"likes":1,"activitiesAdditionalInfo":{"inclusivityStatement":"\u003Cp\u003EAll Scout activities should be \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/inclusion-and-diversity/supporting-those-with-additional-needs-and-neurodiversity/reasonable-adjustments/badges-and-awards/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance on flexibility\u0022\u003Einclusive and accessible.\u003C/a\u003E\u003C/p\u003E","standardSafetyAlert":"\u003Cp\u003EAll activities must be safely managed. You must complete a thorough \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u0026nbsp;and take appropriate steps to reduce risk. Use the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E to help you plan and risk assess your activity. Always get\u0026nbsp;\u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval for the activity\u003C/a\u003E, and have suitable\u0026nbsp;\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u0026nbsp;and an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process.\u003C/p\u003E\n\u003Cp\u003EYou must run your activities in line with the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003ESafeguarding Code of Conduct for Adults (Yellow Card)\u003C/a\u003E and report any concerns to the UK HQ Safeguarding Team.\u003C/p\u003E","basicChecklist":"\u003Cul\u003E\n\u003Cli\u003EComplete a \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EHave the right \u003Ca href=\u0022/volunteers/running-your-section/adult-to-young-people-ratios/\u0022 title=\u0022Adult to Young People ratios\u0022\u003Eratios\u003C/a\u003E of number of adults to provide suitable\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003ESet up an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safe-scouting-and-emergency-procedures/\u0022 title=\u0022Safe Scouting and Emergency Procedures\u0022\u003EKnow what to do in an emergency\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EShare information with parents and carers with an\u003C/span\u003E \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/general-activity-guidance/activity-information-form/\u0022 title=\u0022Activity information form\u0022\u003E\u003Cspan\u003Eactivity information\u003C/span\u003E\u003Cspan\u003E form\u003C/span\u003E\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EGet \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval from your Lead Volunteer.\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","scoutLedAvailable":"\u003Cp\u003EThis activity can be led by you or someone else in Scouts:\u003C/p\u003E","permitRequired":"\u003Cp\u003EThe activity leader must have an \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/activity-permit-scheme/adventurous-activity-permit-scheme/\u0022 title=\u0022Adventurous Activity Permit Scheme\u0022\u003Eadventurous activities permit\u003C/a\u003E with the right level and permissions for your group.\u003C/p\u003E","externallyLedAvailable":"\u003Cp\u003EYou can go to a centre or use an activity leader who\u0027s not part of Scouts:\u003C/p\u003E","aalaRequired":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.hse.gov.uk/aala/index.htm\u0022 target=\u0022_blank\u0022 title=\u0022AALA licence\u0022\u003EAn AALA licence is required\u003C/a\u003E.\u003C/p\u003E","aalaExempt":"\u003Cp\u003EIf the provider is exempt from the AALA licence.\u003C/p\u003E","publicLiabilityInsurance":"\u003Cp\u003EThe provider must have public liability insurance.\u003C/p\u003E","actvityLink":"/activities/"},"duration":50,"instructions":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cstrong\u003EAcquire the adverts\u003C/strong\u003E\u003C/h3\u003E\n\u003Cul\u003E\n\u003Cli\u003EThe person leading the activity should ask the group to bring with them a used newspaper or magazine. Ideally, they should look through their newspaper or magazine to see if it has a page with food adverts on it.\u003C/li\u003E\n\u003Cli\u003EThe person leading the activity should gather together a selection of newspapers and magazines with food adverts in them. Try to find a range of different food adverts.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Caside\u003EYou could use the information on \u2018Advertising techniques\u2019 below to help.\u003C/aside\u003E\n\u003Ch3\u003EUnderstanding adverts\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EEveryone should get into pairs or small groups. The person leading the activity should give out newspapers or magazines, scissors, paper and glue sticks. Everyone should take a newspaper or magazine with food adverts in it.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EIf people have brought their own newspapers or magazines with food adverts in them, they can use these.\u003C/aside\u003E\n\u003Col start=\u00222\u0022\u003E\n\u003Cli\u003EEveryone should look through their newspapers or magazines to find the food adverts, cut one of them out with the scissors and stick it onto the paper. When sticking, each person should leave space to write around the cut-out.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EIf groups are struggling to find the food adverts, hint that they sometimes all appear on the same page.\u003C/aside\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EThe person leading the activity should read out or write down some of the \u0027Advertising techniques\u0027 below.\u003C/li\u003E\n\u003Cli\u003EEach group think about each example advert. Together, they should work out the following things:\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cul\u003E\n\u003Cli style=\u0022list-style-type: none;\u0022\u003E\n\u003Cul\u003E\n\u003Cli\u003EWhat is the advert selling?\u003C/li\u003E\n\u003Cli\u003EWho is the target audience?\u003C/li\u003E\n\u003Cli\u003EDoes it make you want the product?\u003C/li\u003E\n\u003Cli\u003EWhat benefit do they give for buying the product?\u003C/li\u003E\n\u003Cli\u003EWhat would you change about the advert?\u003C/li\u003E\n\u003C/ul\u003E\n\u003C/li\u003E\n\u003C/ul\u003E\n\u003Col start=\u00225\u0022\u003E\n\u003Cli\u003ENow, everyone should think of a healthy food product that they\u2019d like to advertise in their groups. This can be on TV, on the radio or in a newspaper or magazine. Everyone should write down some ideas on the back of their paper.\u003C/li\u003E\n\u003Cli\u003EEach group should plan out an advert to promote their chosen food product. Think about if the advert will show the health benefits in a normal person, or whether it\u2019ll have a celebrity say nice things about the product. Each member of each group should play a part in performing/displaying the advert. Give the groups 20 minutes to do this.\u003C/li\u003E\n\u003Cli\u003EEveryone should perform/display their adverts to the rest of the group. The audience must decide what technique from the sheet has been used, who the advert might be targeting and make suggestions of things they would change.\u003C/li\u003E\n\u003C/ol\u003E","gtmId":"","gtmClass":""},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":false,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EEmotional\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003E\u00A0Appeal\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EUsually looks at a customer\u2019s need (for something new, to be healthy, to change etc.) or their fears (of an accident, of\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Eputting on weight\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E, of missing out etc.)\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EPromotional\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003E\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EAdvertising\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EInvolves giving away product samples. You\u2019ll often see this in supermarkets, food shows and sometimes in magazines.\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EBandwagon\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EAdvertising\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EEncourages customers to join other people who\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E\u2019\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Eve already bought this product. For example, \u201CThousands of others are already doing this, so why don\u2019t you?\u201D\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EFacts and stats\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EUse of facts and figures to demonstrate how good their product is. For example, \u201CThis product is 80% lower in saturated fat than the market leader\u201D.\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EUnfinished\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003E\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003Eadverts\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EStates that their product is better, but doesn\u2019t use facts and figures to define by how much\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EEndorsements\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EOften uses celebrities or experts to advertise their product. This encourages the audience to relate to or trust th\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Ei\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Es person\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E, making them want to\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E\u00A0buy the product\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EIdeal Family\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EThis approach will often show a happy, healthy family enjoying the product. The target audience will often relate to, or\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Ewant\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E\u00A0to be like\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E,\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E\u00A0this family, so will want the product.\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EPatriotic\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003E\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EAdverts\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EGives people the impression that they will be supporting their country by buying this product. You\u2019ll often see phrases such as \u201CGrown by British farmers\u201D.\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EQuestioning\u003C/span\u003E\u003Cspan data-contrast=\u0022none\u0022\u003E\u00A0the Customer\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EAsks questions that the customer feels they can answer, with the aim of the customer placing themselves as the target audience. For example, \u201CDo you struggle to find time to make a healthy and\u00A0\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003Enutritious meal in the evening? Well then you should buy our product\u2026\u201D\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E\n\u003Ch4 aria-level=\u00223\u0022\u003E\u003Cspan data-contrast=\u0022none\u0022\u003EBribe\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;134233279\u0026quot;:true,\u0026quot;201341983\u0026quot;:1,\u0026quot;335559739\u0026quot;:120,\u0026quot;335559740\u0026quot;:260,\u0026quot;469777462\u0026quot;:[5263],\u0026quot;469777927\u0026quot;:[0],\u0026quot;469777928\u0026quot;:[4]}\u0022\u003E\u00A0\u003C/span\u003E\u003C/h4\u003E\n\u003Cp\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003EBribes the customer with something extra if they buy their product. Examples include \u201Cbuy one get one free\u201D, \u201C50% extra free\u201D or similar.\u003C/span\u003E\u003Cspan data-contrast=\u0022auto\u0022\u003E\u00A0\u003C/span\u003E\u003Cspan data-ccp-props=\u0022{\u0026quot;201341983\u0026quot;:1,\u0026quot;335559740\u0026quot;:260}\u0022\u003E\u00A0\u003C/span\u003E\u003C/p\u003E","label":"Advertising techniques"}]}]}],"config":null}]},"ownerAuthor":null,"porRules":null,"id":50659,"nodeName":"How ads start fads","title":"How ads start fads","type":"activity","image":null,"assets":[],"headerOptions":{"headerTitle":"How ads start fads","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Discover how adverts are used to make us want things, then have a go at making a healthy ad.","subHeader":"Discover how adverts are used to make us want things, then have a go at making a healthy ad.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC81MDY1OSJ9","canonicalUrl":"https://www.scouts.org.uk/activities/how-ads-start-fads/"}