{"activityType":[{"id":38396,"name":"Creative skills"},{"id":38377,"name":"Practical skills"}],"activityCategory":"Activity","completionTime":"60","cost":"\u00A3","energy":"Focusing","equipmentList":[{"id":38295,"name":"Pens or pencils","description":"","type":"general"},{"id":38356,"name":"A4 paper","description":"","type":"general"},{"id":38275,"name":"Bowls","description":"","type":"general"},{"id":38273,"name":"Access to the internet","description":"","type":"general"},{"id":0,"name":null,"description":"Examples of media","type":"specific"}],"adjustments":"","firstProvidedBy":"","flexibilityStatement":"\u003Cp class=\u0022Body\u0022\u003E\u003Cspan\u003EIf anyone needs a certain format (for example, large print or audio described), make sure at least one example is suitable. If anyone struggles with reading, encourage someone in each group to volunteer to read written media out loud so everyone can join in (and no one\u2019s singled out). \u003C/span\u003E\u003C/p\u003E","groupSize":"Teams","guide":null,"meetsRequirements":[{"notes":"\u003Cp\u003EFind out what their target audience is and work out a storyline that they might be interested in featuring.\u003C/p\u003E","subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":true,"id":41221,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null}],"countsTowardsBadges":[{"title":"Media Relations \u0026 Marketing","sections":["Scouts"],"supportedBy":null,"badgeType":{"id":39282,"name":"Activity"},"activityTypes":[],"settings":[],"browserTitle":"Scouts Media Relations \u0026 Marketing Activity Badge","url":"/scouts/activity-badges/media-relations-marketing/","id":41218,"nodeName":"Media Relations \u0026 Marketing","type":"badge","image":{"url":"/media/4413/activity-sc-mediarelations.png","caption":"Activity Sc Mediarelations","type":"png","size":10423,"width":347,"height":350,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Media Relations \u0026 Marketing","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"","subHeader":"","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80MTIxOCJ9","canonicalUrl":"https://www.scouts.org.uk/scouts/activity-badges/media-relations-marketing/"}],"outcome":[{"id":38404,"name":"Communicate","outcomeLabel":"Communicate","outcomeDescription":"Learn to express your own views, listen to others, and understand what they\u2019re trying to tell you."},{"id":38408,"name":"Develop skills","outcomeLabel":"Develop skills","outcomeDescription":"Gain a range of practical and modern skills for school, work, and your social life."}],"preparation":null,"preparationTime":"30","reflection":"\u003Cp class=\u0022Body\u0022\u003E\u003Cspan\u003EThis activity was all about communicating. Media has lots of messages \u2013 it\u2019s not just about the facts an article or report contains. How did everyone figure out the audience and topic of their media? Was it easy or tricky? Did people all have the same ideas, or did they have to discuss them to reach a conclusion?\u003C/span\u003E\u003C/p\u003E\n\u003Cp class=\u0022Body\u0022\u003E\u003Cspan\u003EThis activity also helped people to develop skills. Why might it be useful to think about the audience of a piece of media? Everyone should think of some media they engage with \u2013 what do they like about it? Does the creator target people like them as an audience (for example, young people, or people also interested in the topic)? Thinking about the motivations behind media and who the creator is trying to appeal to helps people critically evaluate how trustworthy or representative it may be. Can anyone think of an example of how a piece of media may be less trustworthy if it\u2019s only appealing to one audience? For example, an article may only tell one side of a story \u2013 the one its audience already agree with.\u0026nbsp;\u003C/span\u003E\u003C/p\u003E","relatedActivities":null,"setting":[{"id":38381,"name":"Indoors"}],"supportedBy":null,"takingItFurther":"\u003Cp class=\u0022Body\u0022\u003E\u003Cspan\u003EThis is all about local media \u2013 you could take it further and organise a visit to a local newspaper or a visit from a local journalist. \u003C/span\u003E\u003C/p\u003E","whoIsItFor":"","youthShapedGuidance":"","activityTags":[{"id":38516,"name":"Writing"}],"roles":[{"id":39231,"name":"Helpers"},{"id":38724,"name":"Section Teams"},{"id":38725,"name":"Young Leaders"}],"sections":[{"name":"Scouts","id":39275,"logo":"","colour":null,"ageRange":""}],"themes":[{"id":38475,"name":"Communication"}],"searchEngineDescription":"Turn the tables and get the scoop as you investigate your local media.","plannerTimeSlot":30.000000,"safetyAlerts":[{"title":"Music and films","alert":"\u003Cp\u003E\u003Cspan\u003EMake sure music and films are age appropriate for the youngest person present.\u003C/span\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/p\u003E"},{"title":"Online safety","alert":"\u003Cp\u003E\u003Cspan\u003ESupervise young people when they\u2019re online and give them advice about staying safe. Take a look at our\u003C/span\u003E\u003Cspan\u003E\u00A0\u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safeguarding-in-the-programme/scouting-online-safely/\u0022 title=\u0022Staying safe online\u0022\u003Eonline safety\u003C/a\u003E\u003C/span\u003E\u003Cspan\u003E or \u003C/span\u003E\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022http://nspcc.org.uk/bullying\u0022 target=\u0022_blank\u0022 title=\u0022Bullying (NSPCC)\u0022\u003Ebullying\u003C/a\u003E guidance. The \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.nspcc.org.uk\u0022 target=\u0022_blank\u0022\u003ENSPCC\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Eoffers more advice and guidance, too\u003C/span\u003E\u003Cspan\u003E. If you want to know more about specific social networks and games, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.childnet.com/\u0022 target=\u0022_blank\u0022 title=\u0022Childnet\u0022\u003EChildnet\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Ehas information and safety tips for apps. \u003C/span\u003EYou can also report anything that\u2019s worried you online to the \u003Ca rel=\u0022noopener\u0022 tabindex=\u0022-1\u0022 href=\u0022https://www.ceop.police.uk/safety-centre/\u0022 target=\u0022_blank\u0022 title=\u0022Safety centre (CEOP)\u0022\u003EChild Exploitation and Online Protection Command\u003C/a\u003E\u003Cspan\u003E.\u00A0\u003C/span\u003E\u003Cspan\u003EAs always, if you\u2019ve got concerns about a young person\u2019s welfare, including their online experiences, follow the \u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Young People First - Yellow Card\u0022\u003EYellow Card\u003C/a\u003E to make a report\u003C/span\u003E\u003Cspan\u003E.\u003C/span\u003E\u003C/p\u003E"},{"title":"Phones and cameras","alert":"\u003Cp\u003E\u003Cspan\u003EMake sure parents and carers are aware and have given consent for photography.\u003C/span\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/p\u003E"}],"safetyAlert":"","safetyTags":[],"deliveryMethods":"","permitRequired":false,"scoutLedQualifications":[],"guidance":null,"aalaRequired":false,"externalQualifications":[],"exceptions":[],"listingVideoUrl":"","disableBasicSafetyChecklist":false,"likes":0,"activitiesAdditionalInfo":{"inclusivityStatement":"\u003Cp\u003EAll Scout activities should be \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/inclusion-and-diversity/supporting-those-with-additional-needs-and-neurodiversity/reasonable-adjustments/badges-and-awards/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance on flexibility\u0022\u003Einclusive and accessible.\u003C/a\u003E\u003C/p\u003E","standardSafetyAlert":"\u003Cp\u003EAll activities must be safely managed. You must complete a thorough \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u0026nbsp;and take appropriate steps to reduce risk. Use the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E to help you plan and risk assess your activity. Always get\u0026nbsp;\u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval for the activity\u003C/a\u003E, and have suitable\u0026nbsp;\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u0026nbsp;and an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process.\u003C/p\u003E\n\u003Cp\u003EYou must run your activities in line with the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003ESafeguarding Code of Conduct for Adults (Yellow Card)\u003C/a\u003E and report any concerns to the UK HQ Safeguarding Team.\u003C/p\u003E","basicChecklist":"\u003Cul\u003E\n\u003Cli\u003EComplete a \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EHave the right \u003Ca href=\u0022/volunteers/running-your-section/adult-to-young-people-ratios/\u0022 title=\u0022Adult to Young People ratios\u0022\u003Eratios\u003C/a\u003E of number of adults to provide suitable\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003ESet up an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safe-scouting-and-emergency-procedures/\u0022 title=\u0022Safe Scouting and Emergency Procedures\u0022\u003EKnow what to do in an emergency\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EShare information with parents and carers with an\u003C/span\u003E \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/general-activity-guidance/activity-information-form/\u0022 title=\u0022Activity information form\u0022\u003E\u003Cspan\u003Eactivity information\u003C/span\u003E\u003Cspan\u003E form\u003C/span\u003E\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EGet \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval from your Lead Volunteer.\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","scoutLedAvailable":"\u003Cp\u003EThis activity can be led by you or someone else in Scouts:\u003C/p\u003E","permitRequired":"\u003Cp\u003EThe activity leader must have an \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/activity-permit-scheme/adventurous-activity-permit-scheme/\u0022 title=\u0022Adventurous Activity Permit Scheme\u0022\u003Eadventurous activities permit\u003C/a\u003E with the right level and permissions for your group.\u003C/p\u003E","externallyLedAvailable":"\u003Cp\u003EYou can go to a centre or use an activity leader who\u0027s not part of Scouts:\u003C/p\u003E","aalaRequired":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.hse.gov.uk/aala/index.htm\u0022 target=\u0022_blank\u0022 title=\u0022AALA licence\u0022\u003EAn AALA licence is required\u003C/a\u003E.\u003C/p\u003E","aalaExempt":"\u003Cp\u003EIf the provider is exempt from the AALA licence.\u003C/p\u003E","publicLiabilityInsurance":"\u003Cp\u003EThe provider must have public liability insurance.\u003C/p\u003E","actvityLink":"/activities/"},"duration":30,"instructions":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u003Cspan\u003EBefore you begin \u003C/span\u003E\u003C/h3\u003E\n\u003Cul\u003E\n\u003Cli\u003E\u003Cspan\u003ECollect examples of news stories from different forms of local media.\u003C/span\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EYou could include local newspaper articles, screenshots from the local paper\u2019s website, or links to clips from local radio or TV. \u003C/span\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EFold each example up (if it\u2019s on paper \u2013\u00A0if it\u2019s a link, write it down and fold this up) and put them all in a bowl. \u003C/span\u003E\u003C/li\u003E\n\u003C/ul\u003E\n\u003Ch3\u003E\u003Cspan\u003EExplore the story \u003C/span\u003E\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003E\u003Cspan\u003EEveryone should split into small groups. \u003Cbr /\u003E\u003C/span\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EOne person in each group should choose a piece of paper from the bowl \u2013 it\u2019ll either be an article or a link \u2013 if it\u2019s a link, they should follow it. \u003Cbr /\u003E\u003C/span\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EEach group should spend ten minutes figuring out the media\u2019s audience, theme, geographical remit, and how often it\u2019s published. For example, it may be from a newspaper targeting local adults, an article about politics, covering the local town, that publishes weekly. \u003C/span\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003E\u003Cspan\u003EIt\u2019s OK if people aren\u2019t sure about some of the answers \u2013\u00A0they should just try their best. \u003C/span\u003E\u003C/aside\u003E\n\u003Col start=\u00224\u0022\u003E\n\u003Cli\u003E\u003Cspan\u003EEveryone should gather back together and share what they\u2019ve learned. Can people help each other to figure out the answers to any of the gaps? \u003C/span\u003E\u003C/li\u003E\n\u003C/ol\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"ownerAuthor":null,"porRules":null,"id":45094,"nodeName":"Local media mogul","title":"Local media mogul","type":"activity","image":null,"assets":[],"headerOptions":{"headerTitle":"Local media mogul","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Turn the tables and get the scoop as you investigate your local media.","subHeader":"Turn the tables and get the scoop as you investigate your local media.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NTA5NCJ9","canonicalUrl":"https://www.scouts.org.uk/activities/local-media-mogul/"}