{"activityType":[{"id":38396,"name":"Creative skills"},{"id":38377,"name":"Practical skills"}],"activityCategory":"Activity","completionTime":"30","cost":"Free","energy":"Focusing","equipmentList":[{"id":38295,"name":"Pens or pencils","description":"","type":"general"},{"id":38358,"name":"Scrap paper","description":"","type":"general"}],"adjustments":"\u003Cul\u003E\n\u003Cli\u003EYou could make the first part of the activity easier by giving everyone some pre-prepared characters, or they could simply answer the questions based on their own views and opinions.\u003C/li\u003E\n\u003Cli\u003EFor an extra challenge, ask the pairs to think of a fun way to share what they\u2019ve learned with others\u0026nbsp;\u2013 maybe they could create a short game to play next time you meet.\u003C/li\u003E\n\u003C/ul\u003E","firstProvidedBy":"","flexibilityStatement":"\u003Cp\u003EChoose a method for presenting your adverts that suits everyone. If some people don\u2019t want to present in front of the larger group, you could work in smaller groups instead.\u003C/p\u003E","groupSize":"Teams","guide":null,"meetsRequirements":[{"notes":null,"subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":false,"id":46115,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null}],"countsTowardsBadges":[{"title":"Digital Citizen Stage 4","sections":["Squirrels","Beavers","Cubs","Scouts","Explorers"],"supportedBy":null,"badgeType":{"id":39508,"name":"Staged"},"activityTypes":[],"settings":[],"browserTitle":"Digital Citizen Stage 4","url":"/staged-badges/digital-citizen/digital-citizen-stage-4/","id":44668,"nodeName":"Digital Citizen Stage 4","type":"badge","image":{"url":"/media/4457/staged-digital-citizen.png","caption":"Staged Digital Citizen","type":"png","size":9470,"width":347,"height":350,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Digital Citizen Stage 4","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"","subHeader":"","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NDY2OCJ9","canonicalUrl":"https://www.scouts.org.uk/staged-badges/digital-citizen/digital-citizen-stage-4/"}],"outcome":[{"id":38433,"name":"Be responsible","outcomeLabel":"Be responsible","outcomeDescription":"Believe in doing the right thing, being trustworthy, and doing your best"},{"id":38404,"name":"Communicate","outcomeLabel":"Communicate","outcomeDescription":"Learn to express your own views, listen to others, and understand what they\u2019re trying to tell you."}],"preparation":null,"preparationTime":"15","reflection":"\u003Cp\u003EEveryone should think about whether personalised adverts are a good or bad thing. Do they think it\u2019s a bonus that they only see ads for things they\u2019re interested in? Why might it be not so good? If targeted adverts were banned, people might see fewer adverts for things they like, but they might also see some things they wouldn\u2019t have before (for example, jobs or other opportunities). Sometimes targeted advertising can discriminate against groups of people unintentionally, for example, if job or housing ads are shown on the basis of gender or ethnicity. If there were no targeted ads, there would probably be less content and people might have to pay for some social media sites as companies like Google and Facebook (including sites like Instagram and YouTube) can make up to 90% of their revenue from selling adverts.\u003C/p\u003E\n\u003Cp\u003EDo people know that lots of websites give the option to opt out of personalised ads? Would they rather opt out or keep seeing targeted adverts? Do they think that websites can be trusted to only capture the information that they need? Anyone who\u2019s comfortable could share their thoughts with the group. Maybe everyone is happy seeing personalised ads, but a lot of people aren\u2019t aware of the data that\u2019s collected to make that happen. Targeted advertising is a really complicated issue \u2013 it\u2019s about making sure that everyone\u2019s aware that it happens so they can make their own informed choices.\u003C/p\u003E","relatedActivities":null,"setting":[{"id":38381,"name":"Indoors"}],"supportedBy":null,"takingItFurther":"\u003Cp\u003ECheck out \u003Cspan\u003E\u003Ca href=\u0022/activities/on-the-rights-track/\u0022 title=\u0022On the rights track\u0022\u003EOn the rights track\u003C/a\u003E\u003C/span\u003E to learn more about different community standards on social media sites and work towards your \u003Cspan\u003E\u003Ca href=\u0022/staged-badges/digital-citizen/\u0022 title=\u0022Digital Citizen\u0022\u003EDigital Citizen Staged Activity Badge\u003C/a\u003E\u003C/span\u003E.\u003C/p\u003E","whoIsItFor":"","youthShapedGuidance":"","activityTags":[{"id":38505,"name":"Interviewing"},{"id":38545,"name":"Playing games"}],"roles":[{"id":39231,"name":"Helpers"},{"id":38724,"name":"Section Teams"},{"id":38725,"name":"Young Leaders"}],"sections":[{"name":"Scouts","id":39275,"logo":"","colour":null,"ageRange":""},{"name":"Explorers","id":39276,"logo":"","colour":null,"ageRange":""}],"themes":[{"id":38475,"name":"Communication"},{"id":39315,"name":"Active listening"},{"id":38477,"name":"Performing arts"}],"searchEngineDescription":"Can you trust a targeted ad? Learn about online advertising and see if you can work out what\u2019s reliable.","plannerTimeSlot":30.000000,"safetyAlerts":[{"title":"Online safety","alert":"\u003Cp\u003E\u003Cspan\u003ESupervise young people when they\u2019re online and give them advice about staying safe. Take a look at our\u003C/span\u003E\u003Cspan\u003E\u00A0\u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safeguarding-in-the-programme/scouting-online-safely/\u0022 title=\u0022Staying safe online\u0022\u003Eonline safety\u003C/a\u003E\u003C/span\u003E\u003Cspan\u003E or \u003C/span\u003E\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022http://nspcc.org.uk/bullying\u0022 target=\u0022_blank\u0022 title=\u0022Bullying (NSPCC)\u0022\u003Ebullying\u003C/a\u003E guidance. The \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.nspcc.org.uk\u0022 target=\u0022_blank\u0022\u003ENSPCC\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Eoffers more advice and guidance, too\u003C/span\u003E\u003Cspan\u003E. If you want to know more about specific social networks and games, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.childnet.com/\u0022 target=\u0022_blank\u0022 title=\u0022Childnet\u0022\u003EChildnet\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Ehas information and safety tips for apps. \u003C/span\u003EYou can also report anything that\u2019s worried you online to the \u003Ca rel=\u0022noopener\u0022 tabindex=\u0022-1\u0022 href=\u0022https://www.ceop.police.uk/safety-centre/\u0022 target=\u0022_blank\u0022 title=\u0022Safety centre (CEOP)\u0022\u003EChild Exploitation and Online Protection Command\u003C/a\u003E\u003Cspan\u003E.\u00A0\u003C/span\u003E\u003Cspan\u003EAs always, if you\u2019ve got concerns about a young person\u2019s welfare, including their online experiences, follow the \u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Young People First - Yellow Card\u0022\u003EYellow Card\u003C/a\u003E to make a report\u003C/span\u003E\u003Cspan\u003E.\u003C/span\u003E\u003C/p\u003E"}],"safetyAlert":"","safetyTags":[],"deliveryMethods":"","permitRequired":false,"scoutLedQualifications":[],"guidance":null,"aalaRequired":false,"externalQualifications":[],"exceptions":[],"listingVideoUrl":"","disableBasicSafetyChecklist":false,"likes":2,"activitiesAdditionalInfo":{"inclusivityStatement":"\u003Cp\u003EAll Scout activities should be \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/inclusion-and-diversity/supporting-those-with-additional-needs-and-neurodiversity/reasonable-adjustments/badges-and-awards/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance on flexibility\u0022\u003Einclusive and accessible.\u003C/a\u003E\u003C/p\u003E","standardSafetyAlert":"\u003Cp\u003EAll activities must be safely managed. You must complete a thorough \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u0026nbsp;and take appropriate steps to reduce risk. Use the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E to help you plan and risk assess your activity. Always get\u0026nbsp;\u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval for the activity\u003C/a\u003E, and have suitable\u0026nbsp;\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u0026nbsp;and an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process.\u003C/p\u003E\n\u003Cp\u003EYou must run your activities in line with the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003ESafeguarding Code of Conduct for Adults (Yellow Card)\u003C/a\u003E and report any concerns to the UK HQ Safeguarding Team.\u003C/p\u003E","basicChecklist":"\u003Cul\u003E\n\u003Cli\u003EComplete a \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EHave the right \u003Ca href=\u0022/volunteers/running-your-section/adult-to-young-people-ratios/\u0022 title=\u0022Adult to Young People ratios\u0022\u003Eratios\u003C/a\u003E of number of adults to provide suitable\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003ESet up an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safe-scouting-and-emergency-procedures/\u0022 title=\u0022Safe Scouting and Emergency Procedures\u0022\u003EKnow what to do in an emergency\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EShare information with parents and carers with an\u003C/span\u003E \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/general-activity-guidance/activity-information-form/\u0022 title=\u0022Activity information form\u0022\u003E\u003Cspan\u003Eactivity information\u003C/span\u003E\u003Cspan\u003E form\u003C/span\u003E\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EGet \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval from your Lead Volunteer.\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","scoutLedAvailable":"\u003Cp\u003EThis activity can be led by you or someone else in Scouts:\u003C/p\u003E","permitRequired":"\u003Cp\u003EThe activity leader must have an \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/activity-permit-scheme/adventurous-activity-permit-scheme/\u0022 title=\u0022Adventurous Activity Permit Scheme\u0022\u003Eadventurous activities permit\u003C/a\u003E with the right level and permissions for your group.\u003C/p\u003E","externallyLedAvailable":"\u003Cp\u003EYou can go to a centre or use an activity leader who\u0027s not part of Scouts:\u003C/p\u003E","aalaRequired":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.hse.gov.uk/aala/index.htm\u0022 target=\u0022_blank\u0022 title=\u0022AALA licence\u0022\u003EAn AALA licence is required\u003C/a\u003E.\u003C/p\u003E","aalaExempt":"\u003Cp\u003EIf the provider is exempt from the AALA licence.\u003C/p\u003E","publicLiabilityInsurance":"\u003Cp\u003EThe provider must have public liability insurance.\u003C/p\u003E","actvityLink":"/activities/"},"duration":30,"instructions":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003EBefore you begin\u003C/h3\u003E\n\u003Cul\u003E\n\u003Cli\u003EUse the\u00A0\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 target=\u0022_blank\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E\u00A0to help you plan and risk assess your activity. Additional help to carry out your\u00A0\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 target=\u0022_blank\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E, including examples can be found here. Don\u2019t forget to make sure all young people and adults involved in the activity know how to take part safely.\u003C/li\u003E\n\u003Cli\u003EMake sure you\u2019ll have enough adult helpers. You may need some parents and carers to help if you\u2019re short on helpers.\u003C/li\u003E\n\u003C/ul\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3\u003ETalk about targeted advertising\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EExplain that in this activity, everyone will guess the famous person (or fictional character) their partner\u2019s thinking of, based on a profile made up of their online activity. Afterwards, they\u2019ll work together to create an advert targeted to the profile.\u003C/li\u003E\n\u003Cli\u003EAsk if anyone knows what targeted advertising is. Explain that a lot of online adverts are shown to people based on both their online activity and their identity, such as their gender, age, location or ethnicity.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EFor example, some advertisers could choose to show their adverts to men over the age of 35. Others could choose to show their adverts to people interested in action films or bikes.\u003C/p\u003E\n\u003Col start=\u00222\u0022\u003E\n\u003Cli\u003EAsk if anyone has seen or noticed targeted adverts before. If they have, what have they seen and where have they seen them?\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EIt could be on social media sites, online games, mobile apps, or other web pages. They may have seen adverts for different products, companies, or games.\u003C/p\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EExplain that lots of websites collect personal data and build up a profile of people\u2019s online activity that can be used to target adverts to them.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Ch3\u003EBuild your profiles\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EEveryone should get into pairs. Everyone should get a pen and some scrap paper to make notes.\u003C/li\u003E\n\u003Cli\u003EEach person should choose a character or famous person to play in the game. They shouldn\u2019t tell anyone else who they\u2019re thinking of. They should make sure they keep it a secret from their partner.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EIt\u2019s a good idea to prepare some examples you can give to people if they can\u2019t think of one themselves \u2013 you could use celebrities, such as Chief Scout Dwayne Fields, or well-known fictional characters from TV shows or films, such as Harry Potter.\u003C/p\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EWhen everyone\u2019s thought of a character, the person leading the activity should ask a series of questions.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EWe\u2019ve added some ideas below to get you started.\u003C/p\u003E\n\u003Col start=\u00224\u0022\u003E\n\u003Cli\u003EEveryone should take it in turns to answer in character. They should note down how their partner answers, so they can start building a profile of their partner\u2019s character.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EKeep it quick \u2013 you could set a 30-second timer for each question to keep it moving.\u003C/p\u003E\n\u003Col start=\u00225\u0022\u003E\n\u003Cli\u003EAfter a few questions, everyone should use the notes and information they\u2019ve collected to try to work out who their partner\u2019s character is.\u003C/li\u003E\n\u003Cli\u003EContinue to ask questions until everyone\u2019s managed to work out their partner\u2019s character.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EIf anyone is struggling, you could let them ask their own questions in their pairs or prompt people to give their partner a clue.\u003C/p\u003E\n\u003Col start=\u00227\u0022\u003E\n\u003Cli\u003EOnce everyone\u2019s completed their profiles and worked out who the characters are, they should think about the different bits of information they learned about each other. Was it easy or difficult to figure out who people had chosen?\u003C/li\u003E\n\u003Cli\u003EEveryone should chat about the different questions they were asked. Which bits of information do they think that websites could find out about them while they\u2019re online? How might they find that information?\u003C/li\u003E\n\u003Cli\u003EEveryone should talk about how they feel about companies knowing this information about them. Does knowing things like their location, gender or age give an accurate picture of who they really are? Everyone should take it in turns to share some of their thoughts with the group.\u003C/li\u003E\n\u003C/ol\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"fullWidth","areas":[{"items":[{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":false,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cp\u003EAdverts can target you based on things like race, gender, age, or job; they can also be based on things like your values, personality, attitude or interests. We\u2019ve added some ideas of questions to ask below. Remember to include some real themes as well as some fun questions too.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EYou\u2019ve signed up to a new social media site and it\u2019s asked for your gender. What do you put?\u003C/li\u003E\n\u003Cli\u003EThe new site\u2019s also asked for your age. How old are you?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been tagging lots of photos on social media and searching for places in your local area. Where do you live?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve updated your social media profiles. What\u2019s your job?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been liking pages to do with religions. Do you follow any religions?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been searching for something to keep you busy during the weekend and buying things online. What do you like doing in your spare time?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been blocking certain adverts from showing up on your feed. Is there anything you really don\u2019t like?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been searching for (and liking) recipes. What\u2019s your favourite food?\u003C/li\u003E\n\u003Cli\u003EYou\u2019ve been searching for and downloading some new tunes. What kind of music do you like?\u003C/li\u003E\n\u003C/ul\u003E","label":"Question ideas"}]}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003E\u00A0\u003C/p\u003E\n\u003Ch3\u003ECreate your ads\u003C/h3\u003E\n\u003Col\u003E\n\u003Cli\u003EEach pair should choose one of the profiles from the first part of the activity.\u003C/li\u003E\n\u003Cli\u003EEach pair should work together to create some personalised adverts for the person they profiled.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EThere are lots of ways pairs could do this. They could create some images or written text, dramatise some real-life adverts, or create a sales pitch. Remind them that they could target adverts for everyday items or products, such as clothes, online games, holidays or other businesses or services.\u003C/aside\u003E\n\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003EWhen everyone\u2019s made a few adverts, pairs should take it in turns to present their ads to the rest of the group. They should explain how they built information into the targeted advert.\u003C/li\u003E\n\u003Cli\u003EAfter people have presented their ad, the rest of the group should try to guess who the character is.\u003C/li\u003E\n\u003Cli\u003EEveryone should finish the session by chatting about the pros and cons of targeted adverts.\u003C/li\u003E\n\u003C/ol\u003E\n\u003Caside\u003EWe\u2019ve added some more information to the reflection below to help get the discussion started.\u003C/aside\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"ownerAuthor":null,"porRules":null,"id":46116,"nodeName":"Spot the sponsored content","title":"Spot the sponsored content","type":"activity","image":{"url":"/media/19839/fdl-02-01.png?width=800\u0026height=450\u0026v=1db165cc7fc61d0","caption":"FDL 02 01","type":"png","size":15417,"width":1902,"height":1100,"altText":""},"assets":[],"headerOptions":{"headerTitle":"Spot the sponsored content","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Can you trust a targeted ad? Learn about online advertising and see if you can work out what\u2019s reliable.","subHeader":"Can you trust a targeted ad? Learn about online advertising and see if you can work out what\u2019s reliable.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NjExNiJ9","canonicalUrl":"https://www.scouts.org.uk/activities/spot-the-sponsored-content/"}