{"activityType":[{"id":38396,"name":"Creative skills"}],"activityCategory":"Activity","completionTime":"day\u002B","cost":"\u00A3","energy":"Focusing","equipmentList":[{"id":0,"name":null,"description":"Content briefs","type":"specific"},{"id":0,"name":null,"description":"Simple storyboard templates","type":"specific"},{"id":0,"name":null,"description":"Phones or tablets (optional)","type":"specific"},{"id":0,"name":null,"description":"Pens and paper","type":"specific"},{"id":0,"name":null,"description":"Flipchart or whiteboard","type":"specific"},{"id":0,"name":null,"description":"Timer","type":"specific"}],"adjustments":"\u003Cdiv class=\u0022ListContainerWrapper SCXW124755853 BCX8\u0022\u003E\n\u003Cul\u003E\n\u003Cli class=\u0022Paragraph SCXW124755853 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW124755853 BCX8\u0022\u003ETo make it easier,\u0026nbsp;provide templates to structure ideas. You could also bring examples of similar content.\u0026nbsp;\u0026nbsp;\u0026nbsp;\u003C/span\u003E\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW124755853 BCX8\u0022\u003ETo make it harder, you could add constraints such as a specific audience, time limit or message requirement. Or, choose briefs that young people may be less familiar with, such as the 6 o\u2019clock news rather than social media.\u0026nbsp;\u0026nbsp;\u003C/li\u003E\n\u003C/ul\u003E\n\u003C/div\u003E","firstProvidedBy":"","flexibilityStatement":"","groupSize":"Teams","guide":null,"meetsRequirements":[{"notes":"\u003Cp\u003ELearn about ethical storytelling, audience responsibility, and how algorithms and advertising affect what we see and share.\u003C/p\u003E","subRequirementsToQualify":0,"numberOfTimeToComplete":0,"subRequirements":null,"tips":null,"optional":true,"id":87334,"nodeName":null,"title":null,"type":"","image":null,"assets":null,"headerOptions":null,"searchDescription":null,"subHeader":null,"browserTitle":null,"silktide":null,"canonicalUrl":null}],"countsTowardsBadges":[{"title":"Content Creation","sections":["Explorers"],"supportedBy":null,"badgeType":{"id":39282,"name":"Activity"},"activityTypes":[],"settings":[],"browserTitle":"Explorer Content Creation Activity Badge","url":"/explorers/activity-badges/content-creation/","id":87333,"nodeName":"Content Creation","type":"badge","image":{"url":"/media/reqbj5pz/activitybadge_ex_content_creation_rgb.png","caption":"Activitybadge Ex CONTENT CREATION RGB","type":"png","size":32272,"width":591,"height":591,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Content Creation","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"searchDescription":"Explorer Scout Content Creation Badge","subHeader":"Explorer Scout Content Creation Badge","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84NzMzMyJ9","canonicalUrl":"https://www.scouts.org.uk/explorers/activity-badges/content-creation/"}],"outcome":[{"id":38404,"name":"Communicate","outcomeLabel":"Communicate","outcomeDescription":"Learn to express your own views, listen to others, and understand what they\u2019re trying to tell you."},{"id":38408,"name":"Develop skills","outcomeLabel":"Develop skills","outcomeDescription":"Gain a range of practical and modern skills for school, work, and your social life."},{"id":38436,"name":"Be a team player","outcomeLabel":"Be a team player","outcomeDescription":"Learn to work better with others, achieve shared goals, and put the team first."}],"preparation":null,"preparationTime":"30","reflection":"\u003Cp\u003E\u003Cspan class=\u0022NormalTextRun SCXW44650328 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003ECreating content is about more than just making something -\u003Cspan\u003E\u0026nbsp;\u003C/span\u003Eit\u2019s\u003Cspan\u003E\u0026nbsp;about communicating an idea clearly to a specific audience. Talk about what made certain messages more engaging than others. How did teams decide what to include or leave out? How does tone change depending on who you are speaking to online\u003C/span\u003E?\u003C/span\u003E\u0026nbsp;\u003C/p\u003E","relatedActivities":null,"setting":[{"id":38381,"name":"Indoors"},{"id":38378,"name":"Outdoors"},{"id":38384,"name":"At camp"},{"id":38373,"name":"At a centre"}],"supportedBy":null,"takingItFurther":"","whoIsItFor":"","youthShapedGuidance":"","activityTags":[{"id":38499,"name":"Digital"},{"id":38501,"name":"Marketing"}],"roles":[{"id":39240,"name":"Group Lead Volunteers"},{"id":83894,"name":"14-24 Team Leaders"},{"id":40304,"name":"14-24 Teams"},{"id":83903,"name":"Explorers Section Teams"},{"id":39231,"name":"Helpers"}],"sections":[{"name":"Explorers","id":39276,"logo":"","colour":null,"ageRange":""}],"themes":[{"id":38475,"name":"Communication"}],"searchEngineDescription":"Create videos, posts and podcasts in this fast-paced challenge about communication and creativity.","plannerTimeSlot":120.000000,"safetyAlerts":[{"title":"Online safety","alert":"\u003Cp\u003E\u003Cspan\u003ESupervise young people when they\u2019re online and give them advice about staying safe. Take a look at our\u003C/span\u003E\u003Cspan\u003E\u00A0\u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safeguarding-in-the-programme/scouting-online-safely/\u0022 title=\u0022Staying safe online\u0022\u003Eonline safety\u003C/a\u003E\u003C/span\u003E\u003Cspan\u003E or \u003C/span\u003E\u003Cspan\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022http://nspcc.org.uk/bullying\u0022 target=\u0022_blank\u0022 title=\u0022Bullying (NSPCC)\u0022\u003Ebullying\u003C/a\u003E guidance. The \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.nspcc.org.uk\u0022 target=\u0022_blank\u0022\u003ENSPCC\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Eoffers more advice and guidance, too\u003C/span\u003E\u003Cspan\u003E. If you want to know more about specific social networks and games, \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.childnet.com/\u0022 target=\u0022_blank\u0022 title=\u0022Childnet\u0022\u003EChildnet\u003C/a\u003E\u00A0\u003C/span\u003E\u003Cspan\u003Ehas information and safety tips for apps. \u003C/span\u003EYou can also report anything that\u2019s worried you online to the \u003Ca rel=\u0022noopener\u0022 tabindex=\u0022-1\u0022 href=\u0022https://www.ceop.police.uk/safety-centre/\u0022 target=\u0022_blank\u0022 title=\u0022Safety centre (CEOP)\u0022\u003EChild Exploitation and Online Protection Command\u003C/a\u003E\u003Cspan\u003E.\u00A0\u003C/span\u003E\u003Cspan\u003EAs always, if you\u2019ve got concerns about a young person\u2019s welfare, including their online experiences, follow the \u003C/span\u003E\u003Cspan\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Young People First - Yellow Card\u0022\u003EYellow Card\u003C/a\u003E to make a report\u003C/span\u003E\u003Cspan\u003E.\u003C/span\u003E\u003C/p\u003E"},{"title":"Phones and cameras","alert":"\u003Cp\u003E\u003Cspan\u003EMake sure parents and carers are aware and have given consent for photography.\u003C/span\u003E\u003Cspan\u003E\u003C/span\u003E\u003C/p\u003E"}],"safetyAlert":"","safetyTags":[],"deliveryMethods":"","permitRequired":false,"scoutLedQualifications":[],"guidance":null,"aalaRequired":false,"externalQualifications":[],"exceptions":[],"listingVideoUrl":"","disableBasicSafetyChecklist":false,"likes":0,"activitiesAdditionalInfo":{"inclusivityStatement":"\u003Cp\u003EAll Scout activities should be \u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.scouts.org.uk/volunteers/inclusion-and-diversity/supporting-those-with-additional-needs-and-neurodiversity/reasonable-adjustments/badges-and-awards/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance on flexibility\u0022\u003Einclusive and accessible.\u003C/a\u003E\u003C/p\u003E","standardSafetyAlert":"\u003Cp\u003EAll activities must be safely managed. You must complete a thorough \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u0026nbsp;and take appropriate steps to reduce risk. Use the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-leaders/\u0022 title=\u0022Staying Safe - Leaders\u0022\u003Esafety checklist\u003C/a\u003E to help you plan and risk assess your activity. Always get\u0026nbsp;\u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval for the activity\u003C/a\u003E, and have suitable\u0026nbsp;\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u0026nbsp;and an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process.\u003C/p\u003E\n\u003Cp\u003EYou must run your activities in line with the \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safeguarding-code-of-conduct-for-adults-yellow-card/\u0022 title=\u0022Safeguarding Code of Conduct for Adults - Yellow Card\u0022\u003ESafeguarding Code of Conduct for Adults (Yellow Card)\u003C/a\u003E and report any concerns to the UK HQ Safeguarding Team.\u003C/p\u003E","basicChecklist":"\u003Cul\u003E\n\u003Cli\u003EComplete a \u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EHave the right \u003Ca href=\u0022/volunteers/running-your-section/adult-to-young-people-ratios/\u0022 title=\u0022Adult to Young People ratios\u0022\u003Eratios\u003C/a\u003E of number of adults to provide suitable\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022/volunteers/staying-safe-and-safeguarding/safety/planning-and-assessing-risk/guidance-for-supervision-of-activities/\u0022 target=\u0022_blank\u0022 title=\u0022Guidance for supervision of activities\u0022\u003Esupervision\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003ESet up an \u003Ca href=\u0022/volunteers/running-your-section/intouch/\u0022 title=\u0022InTouch\u0022\u003EInTouch\u003C/a\u003E process\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/safe-scouting-and-emergency-procedures/\u0022 title=\u0022Safe Scouting and Emergency Procedures\u0022\u003EKnow what to do in an emergency\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Cspan\u003EShare information with parents and carers with an\u003C/span\u003E \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/general-activity-guidance/activity-information-form/\u0022 title=\u0022Activity information form\u0022\u003E\u003Cspan\u003Eactivity information\u003C/span\u003E\u003Cspan\u003E form\u003C/span\u003E\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003EGet \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/information-for-volunteers/general-activity-guidance-a-z/approving-activities-guidance-for-lead-volunteers/\u0022 title=\u0022Approving Activities - Guidance for Lead Volunteers\u0022\u003Eapproval from your Lead Volunteer.\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","scoutLedAvailable":"\u003Cp\u003EThis activity can be led by you or someone else in Scouts:\u003C/p\u003E","permitRequired":"\u003Cp\u003EThe activity leader must have an \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/activity-permit-scheme/adventurous-activity-permit-scheme/\u0022 title=\u0022Adventurous Activity Permit Scheme\u0022\u003Eadventurous activities permit\u003C/a\u003E with the right level and permissions for your group.\u003C/p\u003E","externallyLedAvailable":"\u003Cp\u003EYou can go to a centre or use an activity leader who\u0027s not part of Scouts:\u003C/p\u003E","aalaRequired":"\u003Cp\u003E\u003Ca rel=\u0022noopener\u0022 href=\u0022https://www.hse.gov.uk/aala/index.htm\u0022 target=\u0022_blank\u0022 title=\u0022AALA licence\u0022\u003EAn AALA licence is required\u003C/a\u003E.\u003C/p\u003E","aalaExempt":"\u003Cp\u003EIf the provider is exempt from the AALA licence.\u003C/p\u003E","publicLiabilityInsurance":"\u003Cp\u003EThe provider must have public liability insurance.\u003C/p\u003E","actvityLink":"/activities/"},"duration":120,"instructions":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cdiv class=\u0022SCXW19567921 BCX8\u0022\u003E\n\u003Cdiv class=\u0022OutlineElement Ltr SCXW19567921 BCX8\u0022\u003E\n\u003Ch3 class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW19567921 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003EBefore you begin\u003C/span\u003E\u0026nbsp;\u003C/h3\u003E\n\u003C/div\u003E\n\u003Cdiv class=\u0022ListContainerWrapper SCXW19567921 BCX8\u0022\u003E\n\u003Cul\u003E\n\u003Cli class=\u0022Paragraph SCXW79379068 BCX8\u0022\u003EUse the\u00A0\u003Ca href=\u0022https://www.scouts.org.uk/volunteers/staying-safe-and-safeguarding/safe-scouting-cards/staying-safe-safety-checklist/staying-safe-section-volunteers/\u0022 title=\u0022Staying Safe - Section Volunteers\u0022\u003Esafety checklist\u003C/a\u003E\u00A0to help you plan and risk assess your\u00A0activity. There\u0027s also more guidance to help you carry out your\u00A0\u003Ca href=\u0022https://www.scouts.org.uk/volunteers/staying-safe-and-safeguarding/risk-assessments/\u0022 title=\u0022Risk assessments\u0022\u003Erisk assessment\u003C/a\u003E, including examples.\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW79379068 BCX8\u0022\u003EMake sure all young people and adults involved in the activity know how to take part safely.\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW79379068 BCX8\u0022\u003EMake sure you\u2019ll have enough adult helpers. You may need some parents and carers to help.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003ERemind everyone to avoid sharing personal information in content (such as surnames, school names or location details).\u00A0\u003C/li\u003E\n\u003C/ul\u003E\n\u003C/div\u003E\n\u003Cdiv class=\u0022OutlineElement Ltr SCXW19567921 BCX8\u0022\u003E\n\u003Ch3 class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW19567921 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003EPlanning and setting up the activity\u003Cspan\u003E\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/h3\u003E\n\u003C/div\u003E\n\u003Cdiv class=\u0022ListContainerWrapper SCXW19567921 BCX8\u0022\u003E\n\u003Cul\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW19567921 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003EPrepare a few different content briefs. Make the prompts reflect real-world media formats, such as\u00A0social media posts, short videos,\u003Cspan\u003E\u00A0\u003C/span\u003Epodcasts\u003Cspan\u003E\u00A0or campaign ideas.\u00A0\u003C/span\u003E\u003C/span\u003E\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EYou could do this using phones, tablets or laptops if available, or work offline to create things like storyboards, scripts or mock posts.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EYour briefs could include a 30 second video explaining a Scout skill, a social media campaign for a local issue, or a vlog of your experience at camp.\u00A0\u00A0\u003C/li\u003E\n\u003C/ul\u003E\n\u003C/div\u003E\n\u003Cdiv class=\u0022OutlineElement Ltr SCXW19567921 BCX8\u0022\u003E\n\u003Ch3 class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW19567921 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003ERunning the activity\u00A0\u003C/span\u003E\u00A0\u003C/h3\u003E\n\u003C/div\u003E\n\u003Cdiv class=\u0022ListContainerWrapper SCXW19567921 BCX8\u0022\u003E\n\u003Col\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003E\u003Cspan class=\u0022NormalTextRun SCXW19567921 BCX8\u0022 data-ccp-parastyle=\u0022Body Text\u0022\u003EExplain that\u003Cspan\u003E\u00A0\u003C/span\u003Eeveryone will work in small teams to create\u003Cspan\u003E\u00A0\u003C/span\u003Edifferent types\u003Cspan\u003E\u00A0of content\u003C/span\u003E.\u00A0\u00A0\u003C/span\u003E\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003ESplit everyone into small groups.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EGive each group a brief and a clear time limit. Choose whether you want groups to rotate through several briefs, or spend longer looking at one.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EEncourage creativity and clear communication rather than polished production.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003ERemind everyone to use phones or devices responsibly and respectfully.\u00A0\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EAt the end, let each group share one piece of content with the wider group.\u003C/li\u003E\n\u003Cli class=\u0022Paragraph SCXW19567921 BCX8\u0022\u003EDiscuss what makes content engaging and how messages change depending on the format. 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