{"eventType":"Online","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EIf you\u0027re keen to understand how to boost the local image of Scouting, then this session is for you. It\u2019s one of a series we are running across 2025.\u003C/p\u003E\n\u003Cp\u003EBy the end of the session you will be able to:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EDescribe the elements that make up an effective media package (release, images, video, case study Spokesperson, data. Report third party voice).\u003C/li\u003E\n\u003Cli\u003EState which times of day, or days of the week when a pitched story is most likely to succeed and why.\u003C/li\u003E\n\u003Cli\u003EDescribe the different pitch methods and their pros and cons.\u003C/li\u003E\n\u003Cli\u003EDescribe how to tailor stories to each type of media outlet (print, radio, TV).\u003C/li\u003E\n\u003Cli\u003EPractise selling in your story by phone to a journalist.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EThese online training sessions benefit from full participant engagement so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.\u003C/p\u003E\n\u003Cp\u003EWe know from feedback from previous course participants you will learn more of the skills you need if you engage as fully as you can.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"eventItems":[{"title":"How to package and sell in a story to a media outlet","start":"2025-03-26T20:00:00","end":"2025-03-26T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Sign up for Story packaging and pitching","title":"","url":"https://events.teams.microsoft.com/event/5efd5609-9e48-452d-9936-8b189ab59924@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"How to package and sell in a story to a media outlet","parentUrl":"/events/2025/how-to-package-and-sell-in-a-story-to-a-media-outlet/"},{"title":"How to package and sell in a story to a media outlet","start":"2025-09-24T20:00:00","end":"2025-09-24T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Sign up for Story packaging and pitching","title":"","url":"https://events.teams.microsoft.com/event/d62cb4d0-895b-4903-9a7a-0aea8ab1817a@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":false},"location":"","parentTitle":"How to package and sell in a story to a media outlet","parentUrl":"/events/2025/how-to-package-and-sell-in-a-story-to-a-media-outlet/"}],"roles":[],"sections":[],"themes":[],"activityTags":[],"ownerAuthor":[],"id":79528,"nodeName":"How to package and sell in a story to a media outlet","title":"How to package and sell in a story to a media outlet","type":"event","image":{"url":"/media/12108/fdl-hp.jpg?width=800\u0026height=450\u0026v=1dab8e1b20252a0","caption":"Scouts purple logo","type":"jpg","size":93039,"width":1268,"height":664,"altText":"An image of a purple background showing the white Scouts logo"},"assets":null,"headerOptions":{"headerTitle":"Pitching your Scout story to the media","headerSubTitle":"Learn how to sell your story to get Scouts covered in the media","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"7413dc","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[{"caption":"","title":"Sign up for the workshop","url":"https://app.smartsheet.com/b/form/5e214bb0cc7441e1b7bb54f0d157541d","newWindow":true}]},"searchDescription":"Learn how to sell your story to get Scouts covered in the media","subHeader":"Learn how to sell your story to get Scouts covered in the media","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC83OTUyOCJ9","canonicalUrl":"https://www.scouts.org.uk/events/2025/how-to-package-and-sell-in-a-story-to-a-media-outlet/"}