{"eventType":"Online","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EIf you\u0027re keen to understand how to boost the local image of Scouts, then this session is for you. It\u2019s one of a series we\u0027re running across 2026.\u003C/p\u003E\n\u003Cp\u003EBy the end of the session you\u0027ll be able to:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EDescribe why having a social media plan is a key comms tool.\u003C/li\u003E\n\u003Cli\u003EDescribe the elements of an effective social media plan.\u003C/li\u003E\n\u003Cli\u003EDescribe the key social media platforms available and how to leverage it.\u003C/li\u003E\n\u003Cli\u003EDescribe how and when to generate and share content that builds your community.\u003C/li\u003E\n\u003Cli\u003EBe able to identify key methods on how to support your online community.\u003C/li\u003E\n\u003Cli\u003EDescribe the common pitfalls with social media (such as spamming high quantity, low quality content) and how to overcome these.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EThese online training sessions benefit from full participant engagement, so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.\u003C/p\u003E\n\u003Cp\u003EWe know from feedback from previous course participants that you\u0027ll learn more of the skills you need if you engage as fully as you can.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"eventItems":[{"title":"How to devise and deliver a social media campaign","start":"2026-04-21T20:00:00","end":"2026-04-21T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the April session","title":"Register for the April session","url":"https://events.teams.microsoft.com/event/9683f23c-47eb-4176-818e-a198408d8eb9@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"How to devise and deliver a social media campaign","parentUrl":"/events/2026/how-to-devise-and-deliver-a-social-media-campaign/"},{"title":"How to devise and deliver a social media campaign","start":"2026-10-21T20:00:00","end":"2026-10-21T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the October session","title":"Register for the October session","url":"https://events.teams.microsoft.com/event/956bfe2b-e252-4fc4-9e0f-85e7e8d2c9e9@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"How to devise and deliver a social media campaign","parentUrl":"/events/2026/how-to-devise-and-deliver-a-social-media-campaign/"}],"roles":[],"sections":[],"themes":[],"activityTags":[],"ownerAuthor":[],"id":86036,"nodeName":"How to devise and deliver a social media campaign","title":"How to devise and deliver a social media campaign","type":"event","image":{"url":"/media/12108/fdl-hp.jpg?width=800\u0026height=450\u0026v=1dab8e1b20252a0","caption":"Scouts purple logo","type":"jpg","size":93039,"width":1268,"height":664,"altText":"An image of a purple background showing the white Scouts logo"},"assets":null,"headerOptions":{"headerTitle":"How to devise and deliver a social media campaign","headerSubTitle":"Learn how to devise a social media plan and find out what makes an effective campaign","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"590fa9","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[]},"searchDescription":"Sign up to our event to learn how to devise a social media plan and find out what makes an effective campaign.","subHeader":"Sign up to our event to learn how to devise a social media plan and find out what makes an effective campaign.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84NjAzNiJ9","canonicalUrl":"https://www.scouts.org.uk/events/2026/how-to-devise-and-deliver-a-social-media-campaign/"}