{"eventType":"Online","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EIf you\u0027re keen to understand how to boost the local image of Scouting, then this session is for you. It\u2019s one of a series we are running across 2026.\u003C/p\u003E\n\u003Cp\u003EBy the end of the session you\u0027ll be able to:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EIdentify everyday stories that happen termly in all Scout Districts and Counties.\u003C/li\u003E\n\u003Cli\u003EDescribe out how to make these everyday events \u0027newsworthy\u0027, particularly when there are annual, such as Remembrance Day, Pride, Summer Camp, International Trip etc.\u003C/li\u003E\n\u003Cli\u003EIdentify the key elements of a District/County Media plan (Purpose, audience, Channels, events and dates).\u003C/li\u003E\n\u003Cli\u003EDescribe the difference and value of owned and earned channels.\u003C/li\u003E\n\u003Cli\u003EDescribe the audiences reached by their channels and the potential rewards.\u003C/li\u003E\n\u003Cli\u003EOutline the next step in developing a workable plan and how they can get involved in activation events.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EThese online training sessions benefit from full participant engagement, so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.\u003C/p\u003E\n\u003Cp\u003EWe know from feedback from previous course participants that you\u0027ll learn more of the skills you need if you engage as fully as you can.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"eventItems":[{"title":"How to spot stories and devise a media plan","start":"2026-01-29T20:00:00","end":"2026-01-29T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the January session","title":"Register for the January session","url":"https://events.teams.microsoft.com/event/02a83953-58a6-4a90-94cd-bf91ca2d0454@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"How to spot stories and devise a media plan","parentUrl":"/events/2026/how-to-spot-stories-and-devise-a-media-plan/"},{"title":"How to spot stories and devise a media plan","start":"2026-06-17T20:00:00","end":"2026-06-17T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the June session","title":"Register for the June session","url":"https://events.teams.microsoft.com/event/6ff36b78-13ef-4c4f-87b0-66fd37070fdb@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"How to spot stories and devise a media plan","parentUrl":"/events/2026/how-to-spot-stories-and-devise-a-media-plan/"}],"roles":[],"sections":[],"themes":[],"activityTags":[],"ownerAuthor":[],"id":86028,"nodeName":"How to spot stories and devise a media plan","title":"How to spot stories and devise a media plan","type":"event","image":{"url":"/media/12108/fdl-hp.jpg?width=800\u0026height=450\u0026v=1dab8e1b20252a0","caption":"Scouts purple logo","type":"jpg","size":93039,"width":1268,"height":664,"altText":"An image of a purple background showing the white Scouts logo"},"assets":null,"headerOptions":{"headerTitle":"How to spot stories and devise a media plan","headerSubTitle":"Learn how to boost the local image of Scouts","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"590fa9","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[]},"searchDescription":"Sign up to our event to learn how to spot stories and devise a media plan.","subHeader":"Sign up to our event to learn how to spot stories and devise a media plan.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84NjAyOCJ9","canonicalUrl":"https://www.scouts.org.uk/events/2026/how-to-spot-stories-and-devise-a-media-plan/"}