{"eventType":"Online","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EIf you\u0027re keen to understand how to boost the local image of Scouting, then this session is for you. It\u2019s one of a series we\u0027re running across 2026.\u003C/p\u003E\n\u003Cp\u003EBy the end of the session you\u0027ll be able to:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EDescribe the elements that make up an effective media package (release, images, video, case study Spokesperson, data. Report third party voice).\u003C/li\u003E\n\u003Cli\u003EState which times of day, or days of the week when a pitched story is most likely to succeed and why.\u003C/li\u003E\n\u003Cli\u003EDescribe the different pitch methods and their pros and cons.\u003C/li\u003E\n\u003Cli\u003EDescribe how to tailor stories to each type of media outlet (print, radio, TV).\u003C/li\u003E\n\u003Cli\u003EPractise selling in your story by phone to a journalist.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003EThese online training sessions benefit from full participant engagement, so if you book onto this session please be prepared to ask as many questions as you want and to engage in any role plays used during the sessions.\u003C/p\u003E\n\u003Cp\u003EWe know from feedback from previous course participants that you\u0027ll learn more of the skills you need if you engage as fully as you can.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"eventItems":[{"title":"Pitching your Scout story to the media","start":"2026-03-19T20:00:00","end":"2026-03-19T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the March session","title":"Register for the March session","url":"https://events.teams.microsoft.com/event/e792a9de-d49f-41db-8066-0a83a022a930@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"Pitching your Scout story to the media","parentUrl":"/events/2026/pitching-your-scout-story-to-the-media/"},{"title":"Pitching your Scout story to the media","start":"2026-09-15T20:00:00","end":"2026-09-15T20:45:00","times":"","cost":"","address":"","notes":"","link":{"caption":"Register for the September session","title":"Register for the September session","url":"https://events.teams.microsoft.com/event/8e9c072b-4108-49bc-986c-b4bea967a8c3@798642fb-cd3d-4af4-96b7-c61aa42e9c94","newWindow":true},"location":"","parentTitle":"Pitching your Scout story to the media","parentUrl":"/events/2026/pitching-your-scout-story-to-the-media/"}],"roles":[],"sections":[],"themes":[],"activityTags":[],"ownerAuthor":[],"id":86033,"nodeName":"Pitching your Scout story to the media","title":"Pitching your Scout story to the media","type":"event","image":{"url":"/media/12108/fdl-hp.jpg?width=800\u0026height=450\u0026v=1dab8e1b20252a0","caption":"Scouts purple logo","type":"jpg","size":93039,"width":1268,"height":664,"altText":"An image of a purple background showing the white Scouts logo"},"assets":null,"headerOptions":{"headerTitle":"Pitching your Scout story to the media","headerSubTitle":"Learn about the different ways you can pitch your story to the media and what makes an effective media package","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"590fa9","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[]},"searchDescription":"Learn about the different ways you can pitch your story to the media and what makes an effective media package.","subHeader":"Learn about the different ways you can pitch your story to the media and what makes an effective media package.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84NjAzMyJ9","canonicalUrl":"https://www.scouts.org.uk/events/2026/pitching-your-scout-story-to-the-media/"}