{"alias":"blogEntry","byline":"","standfirst":"We have undertaken a full review and overhaul of our approach to website analytics on scouts.org.uk. This led to integrating Google Tag Manager, embedding our use of Google Analytics even further and using tools like Hotjar to help us better understand how people are using the site, and how we can improve it.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EThese are starting to provide some really interesting results.\u003C/p\u003E\n\u003Cp\u003EWe have already spoken about how we set up \u003Ca href=\u0022https://digital.scouts.org.uk/improving-search/\u0022\u003EGoogle-powered search\u003C/a\u003E on \u003Ca rel=\u0022noopener\u0022 href=\u0022https://scouts.org.uk\u0022 target=\u0022_blank\u0022\u003Escouts.org.uk\u003C/a\u003E and shared some of those results\u00A0where we saw some good evidence to show it made a positive improvement.\u003C/p\u003E\n\u003Cp\u003EWe wanted to share a few more top-line analytics with you. We\u2019ll continue to do this, especially as new features and products are introduced to ensure that we\u2019re as transparent as possible about their effectiveness.\u003C/p\u003E\n\u003Cp\u003EHaving continued to improve the search, it has been interesting to see what the most-searched terms are.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/7026/search-terms-website.png","width":768,"height":198,"altText":"picture showing the top search terms on the website, shows the name of the search term, the total unique searches and the % of the total of unique searches","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003ETop searched-for items in January 2019: (Jan 1 - Jan 31 2019)\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003EGDPR\u003C/li\u003E\n\u003Cli\u003EBadges\u003C/li\u003E\n\u003Cli\u003EPOR (policy, organisation, and rules)\u003C/li\u003E\n\u003Cli\u003ESafeguarding\u003C/li\u003E\n\u003Cli\u003EGDPR training\u003C/li\u003E\n\u003Cli\u003ECensus\u003C/li\u003E\n\u003Cli\u003ENights away\u003C/li\u003E\n\u003Cli\u003EModule 1\u003C/li\u003E\n\u003Cli\u003EFirst aid\u003C/li\u003E\n\u003Cli\u003EBeavers\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EAs well as providing search information, Google Analytics provides information on where users visit the website from \u2013 this is called the Source of our traffic.\u003C/p\u003E\n\u003Cp\u003EWe found that most of our website traffic comes from organic search \u2013 i.e. people searching for Scouts pages on Google. Next were people typing the website URL directly into their browser, and third was where users had clicked links from social media on to the site.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/7025/search-source-website.png","width":768,"height":278,"altText":"picture a bar graph of where people have searched from, organic search, direct search and social search","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003ETop traffic drivers in January 2019: (Jan 1 - Jan 31 2019)\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003EOrganic search\u003C/li\u003E\n\u003Cli\u003EDirect\u003C/li\u003E\n\u003Cli\u003EFacebook\u003C/li\u003E\n\u003Cli\u003EBing\u003C/li\u003E\n\u003Cli\u003EYahoo\u003C/li\u003E\n\u003Cli\u003ETwitter\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EGoogle Analytics also provides us with information on what files visitors are downloading from our site. This is particularly useful for analysing how popular content on \u003Ca href=\u0022https://members.scouts.org.uk\u0022\u003Emembers.scouts.org.uk\u003C/a\u003E is. The three most popular downloads in the last month have been uniform diagrams.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/7024/downloads-website.png","width":768,"height":130,"altText":"picture showing the downloads from the website, the count of downloads and the percentage","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003ETop downloads in January 2019:\u00A0 (Jan 1 - Jan 31 2019)\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003ECubs uniform diagram\u003C/li\u003E\n\u003Cli\u003EBeaver uniform diagram\u003C/li\u003E\n\u003Cli\u003EScouts uniform diagram\u003C/li\u003E\n\u003Cli\u003EAdult Training Scheme overview\u003C/li\u003E\n\u003Cli\u003ENights away form\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EWe will continue to share insights on how people are using the site as the new analytics overhaul beds in and we get more data. We want to ensure that we\u2019re being evidence driven in our approach to any changes or new products that are introduced. If you have any interesting analytics from your own Scouts sites you wanted to share, please share in the comments.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"18 February 2019","reviewDate":null,"furtherReading":[],"relatedLinks":[],"id":40233,"nodeName":"Analytics overhaul and a few stats","title":"Analytics overhaul and a few stats","type":"blogEntry","image":null,"assets":null,"headerOptions":{"headerTitle":"Analytics overhaul and a few stats","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"Update on our review and overhaul of our approach to website analytics.","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80MDIzMyJ9","canonicalUrl":"https://www.scouts.org.uk/news/2019/february/analytics-overhaul-and-a-few-stats/"}