{"alias":"blogEntry","byline":"","standfirst":"You\u2019ll know by now we have a new brand and focus on skills for life. Here are some of the reasons making the switch will support you locally.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/4059/female-leader-and-group-of-cubs.jpg","width":5000,"height":3333,"altText":"Leader and Scout group","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Ch3\u003EIt\u2019ll help you recruit more volunteers\u003C/h3\u003E\n\u003Cp\u003EWhen presented with materials in the new brand, parents were 44% more likely to volunteer. 14-18 year olds were a third more likely to join, while parents from BME backgrounds were 44% more likely to volunteer and 69% more likely to send their children to Scouts (Populus 2018).\u003C/p\u003E\n\u003Ch3\u003EIt\u2019ll help you be recognised\u003C/h3\u003E\n\u003Cp\u003EThere are over 160,000 charities in the UK, all with their own logo, colours and messages. When we all have a consistent message and visual identity, people will quickly recognise you as part of the UK Scouts family. When we promote Scouts nationally in media or films, people will more easily link your local group, district, county or region with the wider movement.\u003C/p\u003E\n\u003Ch3\u003EIt\u2019ll help you be more trusted\u003C/h3\u003E\n\u003Cp\u003EFrom this year\u2019s research, we know that Scouts is trusted by the vast majority of parents. If you don\u2019t look like you\u2019re part of the UK family of Scouts, people may trust you less and be less likely to offer their support.\u003C/p\u003E\n\u003Ch3\u003EIt\u2019ll help people understand what we do\u003C/h3\u003E\n\u003Cp\u003EIndependent national research from the last five years showed that the public doesn\u2019t clearly understand the benefits of Scouts. When we tested the skills for life message, over 75% of people said it was the message that stood out and made them most likely to support and send their children to Scouts.\u003C/p\u003E\n\u003Ch3\u003EIt\u2019ll make you more visible and accessible, especially online\u003C/h3\u003E\n\u003Cp\u003EOur old visual identity, including our logo, was created seventeen years ago in 2001, before social media and doesn\u2019t work well online or in a small size. Our new logo can be easily recognised whatever size it is, while the colours and font are designed to be easily accessible.\u003C/p\u003E\n\u003Ch3\u003EOur new brand font is free\u003C/h3\u003E\n\u003Cp\u003EWe\u2019ve updated our brand font, moving to the free Nunito Sans and away from the Serif, which was a paid-for font.\u003C/p\u003E\n\u003Ch3\u003EIt\u2019s easy to do\u003C/h3\u003E\n\u003Cp\u003ESimply register on the \u003Ca href=\u0022https://scoutsbrand.org.uk/\u0022 title=\u0022Scouts brand centre\u0022\u003EScouts brand centre\u003C/a\u003E to download your local logo, create posters, flyers and banners, then order a new meeting place sign. We\u2019ve arranged a 20% discount on all Scout meeting place sign orders until 1 February 2020.\u003C/p\u003E\n\u003Cp\u003ERemember we have until the end of May 2020 to make the switch to our new brand locally and nationally.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"15 October 2019","reviewDate":null,"furtherReading":[],"relatedLinks":[],"id":40273,"nodeName":"Why update your brand?","title":"Why update your brand?","type":"blogEntry","image":{"url":"/media/4059/female-leader-and-group-of-cubs.jpg?width=800\u0026height=534\u0026v=1d9becd329d8f20","caption":"Female Leader And Group Of Cubs","type":"jpg","size":5944436,"width":5000,"height":3333,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Why update your brand?","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"You\u2019ll know by now we have a new brand and focus on skills for life. Here are some of the reasons making the switch will support you locally","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80MDI3MyJ9","canonicalUrl":"https://www.scouts.org.uk/news/2019/october/why-update-your-brand/"}