{"alias":"blogEntry","byline":"By UK Chief Commissioner, Tim Kidd, and Deputy UK Chief Commissioners, Kester Sharpe and Graeme Hamilton","standfirst":"After changing over to the new brand you should find it easier to attract volunteers, be seen and talked about in your local community.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/5544/you-look-like-a-role-model.jpg","width":4000,"height":2667,"altText":"Scouts volunteer billboard","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003EWe were with a Scout group the other day and happened to overhear a volunteer say to a parent \u2013 \u003Cem\u003E\u2018It\u2019s all about skills for life, you know. That\u2019s what they\u2019re learning.\u2019\u003C/em\u003E It was a fleeting moment, but made us think how far we\u2019ve come since we launched our Skills for Life strategy and brand back in May 2018. \u003Cbr\u003E\u003Cbr\u003EWe know that if we all talk about the benefits of Scouts - those practical, employability and character skills - then we\u2019ll be better understood and attract more volunteers. By the same token, if we show that we\u2019re a single joined up family by using the same brand and identity, we\u2019ll be more visible and more easily recognised in our communities.\u0026nbsp;\u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003EWe\u2019ve come a long way\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003ETime flies \u2013 especially in Scouts, it seems. In May 2020 we\u2019ll be celebrating two years since the launch of our skills for life strategy, and \u003Cstrong\u003E31 May\u003C/strong\u003E is also the deadline to switch over to our new brand. \u003Cbr\u003E\u003Cbr\u003EThere\u2019s plenty to be proud of, including the delivery of our programme tools, continued growth and expansion into areas of deprivation. In that time so many of you have also taken the opportunity to update your brand \u2013 talking about skills for life to parents, in social media, on our meeting places and minibuses that criss-cross the country. \u003Cbr\u003E\u003Cbr\u003EYou won\u2019t hear us, but we let out a small cheer every time we see \u2018skills for life\u2019 on the side of a building or minibus, before we start to wonder where you\u2019re heading \u2013 a canoeing trip, a camp, a gang show? When the public sees the same brand from town to town, city to city they really start to grasp the size of our movement and the amazing impact we make in our communities.\u003C/p\u003E\n\u003Cp\u003EAnd so, thank you to all those who have made the switch ahead to the brand of the deadline of 31 May 2020. At both local and national events we\u2019re seeing more and more trailers and vans featuring the new brand. Just a quick tour of Scout websites tells me that a huge number of you have embraced the brand and getting our skills for life message out there. So let\u2019s keep that momentum going as the deadline approaches.\u003C/p\u003E\n\u003Cp\u003ENationally, we\u2019re working to update our digital and print resources too. You\u2019ll have noticed many books, webpages and factsheets have already been updated, but we know there\u2019s still work to do. In some cases, where there is more substantial work to do to review the content, we are aware there is a risk that we may go slightly beyond the 31 May deadline. However all teams are focussed on making the changes with a minimum of disruption to members, while keeping cost and wastage to a minimum.\u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003EAward winning stuff\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EWe\u2019ve won several accolades for the new brand, including both Gold and Bronze at the Transform Europe Awards 2019 as well as a Special Commendation in the Third Sector Awards 2019 for Best Charity Rebrand. Public recognition for the quality of the work isn\u2019t the most important thing \u2013 but it does show that it\u2019s making people sit up and pay attention. It\u2019s a brand that works locally, nationally, online and in print \u2013 so well worth making the switch. \u003Cbr\u003E\u003Cbr\u003EFor all those who haven\u2019t taken action yet, there\u2019s still time and it\u2019s not as difficult as it first appears.\u003Cbr\u003E\u003Cbr\u003E\u003Cstrong\u003EThree key actions\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EWhen it comes down to it, you need to take three key actions:\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003EDownload your local logo from the \u003Ca rel=\u0022noopener\u0022 href=\u0022https://scoutsbrand.org.uk/home\u0022 target=\u0022_blank\u0022\u003EScouts Brand Centre\u003C/a\u003E and update your website and social media.\u003C/li\u003E\n\u003Cli\u003EMake sure you\u0027re talking about Skills for Life (not \u0027everyday adventure\u0027) on your website and social (and in those chats with parents).\u003C/li\u003E\n\u003Cli\u003EOrder your new sign (there\u0027s currently a 20% discount available on all signs from the Scouts Brand Centre).\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EThe good news is that after changing over to the new brand you should find it easier to attract volunteers, be seen and talked about in your local community. In research, parents said they were 44% more likely to volunteer based on seeing recruitment materials in our new brand; 14-18 year olds were a third more likely to get involved.\u003C/p\u003E\n\u003Cp\u003ERead \u003Ca rel=\u0022noopener\u0022 href=\u0022http://www.scouts.org.uk/news/2020/february/why-we-re-proud-to-be-part-of-the-scouts-family/\u0022 target=\u0022_blank\u0022\u003Ethis interview with Alan Gueldner\u003C/a\u003E, the Group Scout Leader at Selkirk Scouts, who shares his experience about the positive impact they\u0027ve seen since switching to the new brand.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EMore help\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EFor all things brand, your first port of call should be the Scouts Brand Centre. As well as the place to download your personalised logo, you\u2019ll find templates for posters, banners, certificates, flyers, social media assets. Most importantly, you\u2019ll find a wide range of materials to help you attract more volunteers.\u0026nbsp;\u003C/p\u003E\n\u003Cp\u003EA sincere thank you for all the work you are doing to support these changes.\u003C/p\u003E\n\u003Cp\u003EAny questions or if you need some help, let us know at \u003Ca href=\u0022mailto:communications@scouts.org.uk\u0022\u003Ecommunications@scouts.org.uk\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cem\u003E\u003Cstrong\u003EBy UK Chief Commissioner, Tim Kidd, and Deputy UK Chief Commissioners, Kester Sharpe and Graeme Hamilton\u003C/strong\u003E\u003C/em\u003E\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"03 February 2020","reviewDate":null,"furtherReading":[],"relatedLinks":[],"id":50758,"nodeName":"Beat the deadline and make the switch to our new brand","title":"Beat the deadline and make the switch to our new brand ","type":"blogEntry","image":{"url":"/media/5544/you-look-like-a-role-model.jpg?width=800\u0026height=450\u0026v=1d9becd06f89db0","caption":"You Look Like A Role Model","type":"jpg","size":8031060,"width":4000,"height":2667,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Beat the deadline and make the switch to our new brand ","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC81MDc1OCJ9","canonicalUrl":"https://www.scouts.org.uk/news/2020/february/beat-the-deadline-and-make-the-switch-to-our-new-brand/"}