{"alias":"blogEntry","byline":"","standfirst":"Alan Gueldner is the Group Scout Leader at Selkirk Scouts, a thriving group in the Borders District of Scotland. He and his team have just updated their branding ahead of the transition deadline in May 2020 and shares his experience.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/5296/boy-and-girl-cubs-chatting.jpg","width":5000,"height":3333,"altText":"","caption":"","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003EHere at Selkirk Scouts, we\u2019ve got Beavers, Cubs, Scouts and support Explorers too. We\u2019ve also got some Young Leaders who are a great help. In fact, the first one was my son! As soon as we heard about the new brand we wanted to get on board. The new image is really crisp, clear and simple \u2013 just what we needed.\u003C/p\u003E\n\u003Cp\u003EI\u2019ve got to be honest, updating our branding was a piece of cake. I went on the Scouts brand centre and everything was there for me. You can pick up your personalised logo in the right colour and all the materials automatically come out in the right font and layout. It was a doddle. We\u2019ve ordered two signs \u2013 one for the front and one for the back of our headquarters.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EMaking the switch\u003C/strong\u003E \u003Cbr\u003EThe \u003Ca rel=\u0022noopener\u0022 href=\u0022https://scoutsbrand.org.uk/\u0022 target=\u0022_blank\u0022\u003Ebrand centre\u003C/a\u003E is really well thought through. We\u2019ve ordered noticeboards, feather flags and letterheads through the site. Everything we needed, really. The guidelines are all there on the brand centre for you to refer to and the whole process of switching to the new brand was very simple.\u003C/p\u003E\n\u003Cp\u003EBeing visible in our community is a big thing and we\u2019re now looking at getting window stickers too. It\u2019s really important that our community knows who we are and what we do. We also like the fact that the brand shows we\u2019re all part of the family of Scouts. No matter where you are, we\u2019re all part of the same movement and the new brand really shows that.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EAn active group\u003C/strong\u003E \u003Cbr\u003EWe\u2019re a really vibrant group and have lots to be proud of. We have a\u0026nbsp;\u003Ca href=\u0022/volunteers/growing-scouts/recruit-more-volunteers/getting-young-peoples-adults-involved/\u0022 title=\u0022Adult rotas\u0022\u003Efamily rota\u003C/a\u003E and lots of parents help out. We regularly take our group to camp, including to Guernsey. In fact, we\u2019re such frequent visitors there, they\u2019ve even got a place called the Selkirk Field. We hike around the island, have campfires, canoe and sail and the Scouts love it, although it did rain quite a bit last time we were there.\u003C/p\u003E\n\u003Cp\u003EWe also make trips over to Germany. Selkirk is twinned with Plattling, Bavaria. It\u2019s a town on the Danube about an hour from Munich. On the 20th anniversary of the twinning, our group was invited over. We met the mayor and the head teacher of the local school and got to meet young people there. We were so proud to represent both Scouts and our town.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EHappy volunteers\u003C/strong\u003E \u003Cbr\u003EIn the five years I\u2019ve been involved with the group we\u2019ve done a lot, but that\u2019s because we have a great team. There are two critical things for every Scout Group \u2013 you have to make sure that the Scouts have a great experience and that the volunteers are happy.\u003C/p\u003E\n\u003Cp\u003EMy son has just graduated from being a Young Leader to becoming our Scout Leader. I\u2019ve seen him grow up from being a young Cub to becoming a volunteer. At our last camp we got chatting about Scouts and all the people he\u2019s met through the movement and all the things he\u2019s got out of it. It got quite emotional!\u003C/p\u003E\n\u003Cp\u003EIn terms of impact since the rebrand, we\u2019re certainly seeing lots of enquiries. We must be doing something right, as we have lots of parents getting in touch wanting to know how they and their families can get involved.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"03 February 2020","reviewDate":null,"furtherReading":[],"relatedLinks":[],"id":50750,"nodeName":"Why we\u2019re proud to be part of the Scouts family","title":"Why we\u2019re proud to be part of the Scouts family ","type":"blogEntry","image":{"url":"/media/5296/boy-and-girl-cubs-chatting.jpg?width=800\u0026height=450\u0026v=1d9becd06c8b410","caption":"Boy And Girl Cubs Chatting","type":"jpg","size":6271101,"width":5000,"height":3333,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Why we\u2019re proud to be part of the Scouts family ","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC81MDc1MCJ9","canonicalUrl":"https://www.scouts.org.uk/news/2020/february/why-we-re-proud-to-be-part-of-the-scouts-family/"}