{"alias":"blogEntry","byline":"","standfirst":"Huge thanks to the thousands of groups, districts and counties who have already switched over to our new brand. The deadline to make the changes is 31 May, so if you haven\u2019t yet taken action, now\u2019s the time.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003E\u003Cem\u003E05/05/2020 - COVID-19 Update: The deadline to make the switch to our new brand has now been extended by a year until 31 May 2021.\u003C/em\u003E\u003C/p\u003E\n\u003Cp\u003EWe know that when we look like a single family of Scouts, talking about skills for life, we\u2019ll be more easily recognised, better understood and will attract more volunteers.\u003C/p\u003E\n\u003Col\u003E\n\u003Cli\u003E\u003Cstrong\u003ETalk about skills for life\u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003ELet\u2019s help people understand why we do what we do. So update your website and social media with a short description \u2013 talking about skills for life: \u003Cem\u003E\u2018Scouts prepares young people with skills for life \u2013 helping them speak up and play their part. Each week we give almost half a million people aged 6-25 the skills they need for school, college, university, the job interview, the important speech, the tricky challenge and the big dreams: the skills they need for life.\u2019\u003C/em\u003E\u003C/p\u003E\n\u003Col start=\u00222\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EDownload your local logo \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003ERegister or log into the \u003Ca href=\u0022https://scoutsbrand.org.uk/\u0022\u003EScouts brand centre\u003C/a\u003E. Once logged, in, you\u2019ll find your new personalised logo waiting for you on all your templates. You can also customise your logo with the \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/digital/logos/logo-generator\u0022\u003Elogo generator\u003C/a\u003E, but remember not to add the words \u2018Scouts\u2019, \u2018Group\u2019, \u2018District\u2019 or County\u2019. There\u2019s a choice of linear or stacked versions \u2013 and please don\u2019t be tempted to add anything to it or design your own. If you\u2019re an active support unit, simply add the name of your unit below the logo in the same way. \u00A0\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/5767/picture-1.png","width":939,"height":220,"altText":"","caption":"","link":null}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Col start=\u00223\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EOrder your new sign \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EYou can create and order a new sign in the new brand in minutes. It\u2019s available in different sizes, all nation colours and with a choice of delivery options. The Scouts brand centre is offering a 20% discount off \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/print/meeting-place-signs\u0022\u003Eall signs\u003C/a\u003E until 31 May 2020.\u00A0\u003C/p\u003E\n\u003Col start=\u00224\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EWrite more like you speak \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003E\u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/item/how-we-talk\u0022\u003EHow we talk\u003C/a\u003E makes a big difference to the way people feel about us. Talking in a more natural way, using real examples, will make people want to listen.\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003ETalk in a down-to-earth, conversational way. Like you speak, in fact.\u003C/li\u003E\n\u003Cli\u003EExplain what a skill is and what can be done with it.\u003C/li\u003E\n\u003Cli\u003ETell a story with real examples that inspires young people, parents and potential volunteers.\u003C/li\u003E\n\u003Cli\u003EThink about what a young person would say.\u003C/li\u003E\n\u003C/ul\u003E\n\u003Col start=\u00225\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EUpdate your social media \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EUse your local logo as your profile picture. You can also make \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/digital/social-media\u0022\u003Esocial media banners\u003C/a\u003E using templates from the brand centre. You should update the profile description too \u2013 if it talks about adventure, talk about skills for life instead. Your images should still show fun, friendship and adventure.\u00A0\u003C/p\u003E\n\u003Col start=\u00226\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EUpdate your website \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EMake sure your new logo is visible on your website and that there\u2019s a clear message about skills for life. Use our \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/item/how-we-talk\u0022\u003EHow we talk\u003C/a\u003E guide to update the language too. There are companies who can help you, including \u003Ca href=\u0022https://www.scout-websites.com/\u0022\u003EScout Websites,\u003C/a\u003E but check that the basics are right first.\u00A0\u003C/p\u003E\n\u003Col start=\u00227\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EStand out from the crowd\u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EGot an event coming up? A bright bold \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/print/feather-flags\u0022\u003Ebanner\u003C/a\u003E is a brilliant way to draw a crowd. Create and order your own\u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/print/pull-up-banners\u0022\u003E indoor\u003C/a\u003E and \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/print/outdoor-banners\u0022\u003Eoutdoor\u003C/a\u003E banners in a variety of sizes. You can choose the design and add your own details, alongside the skills for life message.\u00A0\u003C/p\u003E\n\u003Col start=\u00228\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EUpdate your vehicles \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EVehicles are a great way to share our skills for life message. You can create and order personalised branding for \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/category/print/minibus-livery\u0022\u003Eminibuses\u003C/a\u003E and trailers from the brand centre.\u003C/p\u003E\n\u003Col start=\u00229\u0022\u003E\n\u003Cli\u003E\u003Cstrong\u003EPersonalise your clothing \u003C/strong\u003E\u003C/li\u003E\n\u003C/ol\u003E\n\u003Cp\u003EYour name and logo on clothing makes Scouts more visible in local communities, start conversations and gets people interested. Scout Store has a \u003Ca href=\u0022https://shop.scouts.org.uk/group-clothing#_\u0022\u003Eservice\u003C/a\u003E that helps you create your own special hoodies, polos and t-shirts.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EShare your great local examples\u00A0 \u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EWe\u2019ve seen some brilliant examples from across the UK where Scouts have used our new brand on signs, vehicles and events. It gets people talking and really helps bring in new volunteers. If you\u2019d like to share some of your branding, please email examples to \u003Ca href=\u0022mailto:communications@scouts.org.uk\u0022\u003Ecommunications@scouts.org.uk\u003C/a\u003E so we can inspire others.\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003ENeed some help?\u003C/strong\u003E\u003Cbr /\u003EWe\u2019re always happy to offer advice and support with your local branding. Please get in contact with the team at \u003Ca href=\u0022mailto:communications@scouts.org.uk\u0022\u003Ecommunications@scouts.org.uk\u003C/a\u003E Please also read our guide: \u003Ca href=\u0022https://scoutsbrand.org.uk/catalogue/item/update-your-branding-in-a-lunchtime\u0022\u003EHow to update your branding in a lunchtime (and still have time for a sandwich).\u003C/a\u003E\u003C/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EThanks to Tir A Mor District for the great examples of the brand in action.\u003C/strong\u003E\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/5772/brand-example_tir-a-mor.jpg","width":2394,"height":1915,"altText":"","caption":"","link":null}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"03 March 2020","reviewDate":null,"furtherReading":[],"relatedLinks":[],"id":48500,"nodeName":"Making the switch: 9 easy ways to get on brand","title":"Making the switch: 9 easy ways to get on brand ","type":"blogEntry","image":{"url":"/media/5768/image003.jpg?width=800\u0026height=450\u0026v=1d9becd0791a960","caption":"Image003","type":"jpg","size":3743415,"width":4032,"height":1960,"altText":""},"assets":null,"headerOptions":{"headerTitle":"Making the switch: 9 easy ways to get on brand ","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80ODUwMCJ9","canonicalUrl":"https://www.scouts.org.uk/news/2020/march/making-the-switch-9-easy-ways-to-get-on-brand/"}