{"alias":"blogEntry","byline":"By Chris James, Head of Brand and Ambassadors","standfirst":"We love it when Scouts are celebrated for the amazing work they do \u2013 especially in public. That\u2019s why we\u2019re grateful for the many celebrities who\u2019ve supported us this year, helping us be seen and heard.","content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/18959/bear-grylls-landscape-image-jpeg.jpg","width":7360,"height":4912,"altText":"Bear Grylls smiles wearing Scouts uniform with necker and badge","caption":"Chief Scout Bear Grylls","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003EOne of our key missions is to help Scouts be more visible locally and nationally. It\u2019s only when people see and hear about the work we do, helping more young people gain skills for life, do they understand the vital role we play in society.\u003C/p\u003E\n\u003Cp\u003EAnd when they realise that, they\u2019re much more likely to step up and support us.\u003C/p\u003E\n\u003Cp\u003EThat\u2019s something our Chief Scout Bear Grylls and \u003Ca href=\u0022/about-us/our-people/scout-ambassadors/\u0022 title=\u0022Scout Ambassadors\u0022\u003EScout Ambassadors\u003C/a\u003E do week in week out, but this year so many other celebrities have championed us - from singers and newsreaders, to athletes and adventurers.\u003C/p\u003E\n\u003Cp\u003EIt\u2019s all helping get our #SkillsForLife message out there, and making it easier to attract new Scouts and volunteers.\u003C/p\u003E\n\u003Cp\u003EThe public has strong trust in Scouts and most know we\u2019re open to all. However fewer understand our relevance to wider society.\u003C/p\u003E\n\u003Cp\u003EThat\u2019s why we need to keep telling great stories about the work we do, and also make the most of those moments when we\u2019re in the spotlight.\u003C/p\u003E\n\u003Cp\u003EOur media teams \u2013 locally and nationally do an amazing job, but when celebrities talk about us and share our stories with their millions of followers on social media we get an extra boost.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/17388/ambassadors-and-preet-chandi.jpg","width":2048,"height":1944,"altText":"Megan Hine, Tim Peake, Dwayne Fields, Ellie Simmonds, Preet Chandi standing smiling at the camera, all with Scouts uniform or necker","caption":"Our ambassadors Megan Hine, Tim Peake, Dwayne Fields and Ellie Simmonds with Preet Chandi","link":null},{"gridType":"RichTextBlock","content":"\u003Ch4\u003E\u003Cstrong\u003EA watershed moment \u00A0\u003C/strong\u003E\u003C/h4\u003E\n\u003Cp\u003EWhen our young volunteers stepped up to support the queue at the Lying-in-State of our late Patron, HM The Queen in September 2022, nearly 2 billion people saw the coverage.\u003C/p\u003E\n\u003Cp\u003EThey saw Scouts using skills they\u2019ve learnt in Scouts including confidence and resilience, combined with great Scout values like care and co-operation to help other people.\u00A0\u003C/p\u003E\n\u003Cp\u003EIt was a real watershed moment \u2013 and the feedback has been glowing, including from Reeta Chakrabarti, James Blunt and Dame Kelly Holmes, who all stopped to thank Scouts for everything they do.\u003C/p\u003E","gtmId":"","gtmClass":""},{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/18958/lying-in-state-famous-faces.jpg","width":823,"height":760,"altText":"Collage of three images showing Scouts with Reeta Chakrabarti, Dame Kelly Holmes, and James Blunt","caption":"Clockwise: Scouts with Reeta Chakrabarti, Dame Kelly Holmes, and James Blunt","link":null},{"gridType":"RichTextBlock","content":"\u003Cp\u003EThe same thing happened when we launched Squirrels in September year. Scout Ambassadors Steve Backshall, Ed Stafford and Dwayne Fields all made time to congratulate us and share our good news.\u003C/p\u003E\n\u003Cp\u003EAgain, it helped show how we were helping young people gain skills for life when and where it really mattered: in areas with the fewest opportunities and those areas hardest bit by the pandemic.\u003C/p\u003E\n\u003Cp\u003EThis summer, some famous former Scouts popped up at festivals \u2013 including singers Tom Walker at CarFest South, and Declan McKenna at Glastonbury. They were proud to show how they got their start (not to mention their badges!) in Scouts.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"twoColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/18956/declan-mckenna-scouts.jpg","width":424,"height":588,"altText":"Picture of a tweet about Declan McKenna and Scouts","caption":"Declan McKenna performs at Glastonbury wearing Scouts badges","link":null}]},{"items":[{"gridType":"gridImageBlock","gtmId":"gtmId","gtmClass":"gtmClass","image":"/media/18957/tom-walker-scouts.jpg","width":500,"height":749,"altText":"Picture of a Facebook post about Tom Walker and Scouts","caption":"Tom Walker is snapped in a Scouts necker","link":null}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003ESo thank you to all those who\u2019ve stepped forward to give us a shout out this year. It\u2019s a real morale booster to our 100,000 volunteers, helps people understand what we do, and encourages more volunteers to help young people gain skills for life.\u003C/p\u003E","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":null,"pageType":null,"location":null,"versionDate":"10 October 2022","reviewDate":null,"furtherReading":[{"caption":"","title":"Scouts volunteer at HM The Queen\u2019s Lying in State","url":"/news/2022/september/scouts-volunteer-at-lying-in-state/","newWindow":false}],"relatedLinks":[{"caption":"","title":"Scout Ambassadors","url":"/about-us/our-people/scout-ambassadors/","newWindow":false}],"id":48718,"nodeName":"A star-studded year for Scouts: how celebrities are helping make Scouts more visible","title":"A star-studded year for Scouts: how celebrities are helping make Scouts more visible","type":"blogEntry","image":null,"assets":null,"headerOptions":{"headerTitle":"A star-studded year for Scouts: how celebrities are helping make Scouts more visible","headerSubTitle":null,"headerCta":null,"headerCtaText":null,"headerCtaLink":null,"headerBackgroundColour":null,"showSEOImage":false,"headerBackgroundImage":null,"quickLinks":null},"subHeader":"Read how famous faces are helping us achieve one of our key missions to make Scouts more visible locally and nationally","browserTitle":null,"silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80ODcxOCJ9","canonicalUrl":"https://www.scouts.org.uk/news/2022/october/a-star-studded-year-for-scouts-how-celebrities-are-helping-make-scouts-more-visible/"}