{"alias":"contentPage","byline":null,"standfirst":null,"content":{"layouts":[{"type":"singleColumn","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Ch3 data-olk-copy-source=\u0022MessageBody\u0022\u003EOur purpose\u003C/h3\u003E\n\u003Cdiv data-olk-copy-source=\u0022MessageBody\u0022\u003E\n\u003Cp data-start=\u0022167\u0022 data-end=\u0022248\u0022\u003EOur purpose is to strengthen how Scouts is seen, understood and valued across the UK. We work to ensure that the voice of The Scout Association is heard clearly, credibly and confidently by decision-makers, partners, the media and the public.\u003C/p\u003E\n\u003Ch3 data-start=\u0022250\u0022 data-end=\u0022438\u0022\u003EWhat we do\u003C/h3\u003E\n\u003Cp data-start=\u0022619\u0022 data-end=\u0022756\u0022\u003EWe support Scouts across the UK by shaping and improving how we communicate and engage both externally and internally. Our work includes:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli data-start=\u0022759\u0022 data-end=\u0022814\u0022\u003ERaising the external profile and reputation of Scouts\u003C/li\u003E\n\u003Cli data-start=\u0022817\u0022 data-end=\u0022886\u0022\u003ECommunicating clearly and effectively with volunteers across the UK\u003C/li\u003E\n\u003Cli data-start=\u0022889\u0022 data-end=\u0022984\u0022\u003EHelping volunteers build confidence and skills to engage with the media and elected officials\u003C/li\u003E\n\u003Cli data-start=\u0022987\u0022 data-end=\u00221055\u0022\u003ESupporting advocacy activity and lobbying government on key issues\u003C/li\u003E\n\u003Cli data-start=\u00221058\u0022 data-end=\u00221125\u0022\u003EEnsuring the voice of The Scout Association is heard as a charity\u003C/li\u003E\n\u003C/ul\u003E\n\u003Ch3 data-start=\u00221266\u0022 data-end=\u00221411\u0022\u003EDirect support for volunteers\u003C/h3\u003E\n\u003Cp data-start=\u00221159\u0022 data-end=\u00221318\u0022\u003EWe help volunteers feel confident representing Scouts by providing guidance, tools and support that enable effective communication and advocacy. This includes:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli data-start=\u00221321\u0022 data-end=\u00221393\u0022\u003EGuidance and resources for engaging with media and public stakeholders\u003C/li\u003E\n\u003Cli data-start=\u00221396\u0022 data-end=\u00221469\u0022\u003ESupport for volunteers involved in public affairs and advocacy activity\u003C/li\u003E\n\u003Cli data-start=\u00221472\u0022 data-end=\u00221543\u0022\u003EClear internal communications to keep volunteers informed and aligned\u003C/li\u003E\n\u003Cli data-start=\u00221546\u0022 data-end=\u00221611\u0022\u003EWorking with Ambassadors to amplify Scouts\u2019 messages and impact\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003E\u0026nbsp;\u0026nbsp;\u003C/p\u003E\n\u003C/div\u003E","gtmId":"","gtmClass":""},{"type":"Plain","cta":"Contact Support Centre","body":"\u003Cp\u003ETo make sure enquiries are directed to the right place as quickly as possible, please contact us via the\u003Cspan\u003E\u0026nbsp;\u003C/span\u003E\u003Ca href=\u0022https://www.scouts.org.uk/contact-us/\u0022 title=\u0022Contact us\u0022\u003ESupport Centre\u003C/a\u003E, who will route your query to the appropriate team.\u003C/p\u003E","link":{"name":"Contact us","id":null,"url":"/contact-us/","newWindow":false,"target":null},"colour":"#590fa9","title":"Get in touch","image":null,"imageFocus":"","imageId":0,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""},{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u0026nbsp;\u003C/h3\u003E\n\u003Ch3\u003EOur structure\u003C/h3\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"gridImageBlock","gtmId":"","gtmClass":"","image":"/media/rzrdl0la/uk-perception-team-26.png","width":1920,"height":1080,"altText":"","caption":"","link":null},{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cdiv\u003E\n\u003Cp\u003E\u003Cstrong\u003EOrganisational chart for the UK Perception Team\u003C/strong\u003E\u003C/p\u003E\n\u003Cp\u003EAt the top of the organisational chart is a single box labelled UK Perception Team. Two teams branch out from this box: the UK Public Affairs \u0026amp; Advocacy Team and the UK Local Communications Team.\u003C/p\u003E\n\u003Cp\u003EUnder the UK Local Communications Team is one sub-team:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli\u003EScout Content\u003C/li\u003E\n\u003C/ul\u003E\n\u003Cp\u003ELines connect the UK Public Affairs \u0026amp; Advocacy Team and the UK Local Communications Team to the UK Perception Team, illustrating the overall structure. The Scout Content team is shown beneath the UK Local Communications Team, indicating it sits within that area of work.\u003C/p\u003E\n\u003C/div\u003E","label":"Image description for accessibility"}]},{"gridType":"RichTextBlock","content":"\u003Ch3\u003E\u0026nbsp;\u003C/h3\u003E\n\u003Ch3\u003EMeet the UK Perception Leadership Team\u003C/h3\u003E","gtmId":"","gtmClass":""}]}],"config":null},{"type":"twoColumn","areas":[{"items":[{"type":"Image behind","cta":"Find out more about Nisha","body":"\u003Cp\u003E\u003Cstrong\u003EUK Lead Volunteer for Perception\u003C/strong\u003E\u003C/p\u003E","link":{"name":"UK Lead Volunteer for Perception - Nisha Patel","id":null,"url":"/volunteer/uk-scouts-volunteering/uk-leadership-team/uk-lead-volunteer-for-perception-nisha-patel/","newWindow":false,"target":null},"colour":"#f1f1f1","title":"Nisha Patel","image":"/media/18994/nisha-patel-grey.jpg?width=800\u0026height=450\u0026v=1daefe0a27e9b50","imageFocus":"Left","imageId":34421,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"Left","gridType":"card","gtmId":"","gtmClass":""}]},{"items":[{"type":"Image behind","cta":"","body":"\u003Cp\u003E\u003Cstrong\u003EUK Perception Leadership Team Member\u003C/strong\u003E\u003C/p\u003E","link":null,"colour":"#f1f1f1","title":"Adam Jollans","image":"/media/110hmfue/adam-jollans-grey.jpg?width=800\u0026height=450\u0026v=1dc8966ee9df0f0","imageFocus":"Left","imageId":88474,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"Left","gridType":"card","gtmId":"","gtmClass":""}]}],"config":null},{"type":"twoColumn","areas":[{"items":[{"type":"Image behind","cta":"","body":"\u003Cp\u003E\u003Cstrong\u003EUK Public Affairs \u0026amp; Advocacy Team Leader\u003C/strong\u003E\u003C/p\u003E","link":null,"colour":"#f1f1f1","title":"Nandesh Patel","image":"/media/5yrf3vy2/vacant-grey.jpg?width=800\u0026height=450\u0026v=1dc596a40a1e730","imageFocus":"Left","imageId":87897,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"Left","gridType":"card","gtmId":"","gtmClass":""}]},{"items":[{"type":"Image behind","cta":"","body":"\u003Cp\u003E\u003Cstrong\u003EUK Local Communications Team Leader\u003C/strong\u003E\u003C/p\u003E","link":null,"colour":"#f1f1f1","title":"Stuart Card","image":"/media/22djzwhr/stuart-card-grey.jpg?width=800\u0026height=450\u0026v=1dd5cb5206b6cd0","imageFocus":"Left","imageId":91396,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"Left","gridType":"card","gtmId":"","gtmClass":""}]}],"config":null},{"type":"singleColumn","areas":[{"items":[{"gridType":"accordion","gtmId":"","gtmClass":"","showExpand":true,"items":[{"gridType":"accordionItem","gtmId":"","gtmClass":"","body":"\u003Cul\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-leadership-team/\u0022 title=\u0022UK Leadership Team\u0022\u003EUK Leadership Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-volunteering-team/#\u0022 title=\u0022UK Volunteering Team\u0022 data-anchor=\u0022#\u0022\u003EUK Volunteering Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-perception-team/\u0022 title=\u0022UK Perception Team\u0022\u003EUK Perception Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-programme-team/\u0022 title=\u0022UK Programme Team\u0022\u003EUK Programme Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-youth-team/#\u0022 title=\u0022UK Youth Team\u0022 data-anchor=\u0022#\u0022\u003EUK Youth Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-growth-team/\u0022 title=\u0022UK Growth \u0026amp; Race Equity Team\u0022\u003EUK Growth Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-safe-scouting-team/\u0022 title=\u0022UK Safe Scouting Team\u0022\u003EUK Safe Scouting Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-inclusion-team/\u0022 title=\u0022UK Inclusion Team\u0022\u003EUK Inclusion Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-international-team/\u0022 title=\u0022UK International Team\u0022\u003EUK International Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/uk-support-teams/\u0022 title=\u0022UK Support Teams\u0022\u003EUK Support Teams\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/about-us/our-people/board-of-trustees/\u0022 title=\u0022Board of Trustees\u0022\u003EUK Trustees Board \u0026amp; Committees\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022/volunteer/uk-scouts-volunteering/england-leadership-team/\u0022 title=\u0022England Leadership Team\u0022\u003EEngland Leadership Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022https://scouts.scot/about-us/whos-who/scouts-scotland-team-lead-volunteers-and-team-members/\u0022\u003EScotland Leadership Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022https://scoutscymru.org.uk/about/team/\u0022\u003EWales Leadership Team\u003C/a\u003E\u003C/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022https://www.scoutsni.org/scouts-ni-lead-volunteers/\u0022\u003ENorthern Ireland Leadership Team\u0026nbsp;\u003C/a\u003E\u003C/li\u003E\n\u003C/ul\u003E","label":"Explore more of our UK Scouts Teams"}]}]}],"config":null}]},"searchDescription":"The UK Perception Team works to shape and strengthen how Scouting is understood and valued across the UK","pageType":null,"location":null,"browserTitle":"UK Perception Team","versionDate":"30 October 2025","reviewDate":"28/04/2022","redirectUrl":"","id":87750,"nodeName":"UK Perception Team","title":"UK Perception Team","type":"contentPage","image":null,"assets":null,"headerOptions":{"headerTitle":"UK Perception Team","headerSubTitle":"","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"590fa9","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[]},"subHeader":"The UK Perception Team works to shape and strengthen how Scouting is understood and valued across the UK","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84Nzc1MCJ9","canonicalUrl":"https://www.scouts.org.uk/volunteer/uk-scouts-volunteering/uk-perception-team/"}