{"alias":"contentPage","byline":null,"standfirst":null,"content":{"layouts":[{"type":"twoColumnWide","areas":[{"items":[{"type":"Image top","cta":"Read the brand guidelines","body":"\u003Cp\u003EOur brand is who we are, what we do, what we look like and how we talk about ourselves. At the heart of our brand is helping young people find a place to belong and gain skills for life. We help young people step up, speak up and find their place in the world.\u003C/p\u003E\n\u003Cp\u003EThe other key part of our brand is our visual identity - our logo, colours, font and tone of voice. You can find out more about this in our brand guidelines. We use our brand to help people understand what we do and inspire them to support us.\u003C/p\u003E","link":{"name":"Scouts Brand Guidelines August 2026","id":null,"url":"https://prod-cms.scouts.org.uk//media/x2vhpnnc/scouts_brand_guidelines_august_2026.pdf","newWindow":false,"target":"_blank"},"colour":"#490499","title":"Brand guidelines \u2013 Who we are and what we look like","image":"/media/20296/beavers-sat-in-a-field-smiling-at-cameramin.jpg?cc=0,0.11543558993184863,0,0.040874673620754885\u0026width=800\u0026height=450\u0026v=1dae195317f8b70","imageFocus":"","imageId":36531,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""},{"type":"Image top","cta":"Read the style guide","body":"\u003Cp\u003EOur style guide exists to answer all of your (grammar and spelling related) problems and help you talk about the trickier topics in the right way. Our style is an important part of our brand and identity; it builds trust by helping us sound like one, unified, organisation.\u003C/p\u003E","link":{"name":"Scouts\u2019 style guide","id":null,"url":"/volunteers/running-things-locally/local-media-and-member-communications/our-brand/scouts-style-guide/","newWindow":false,"target":null},"colour":"#f1f1f1","title":"Style guide","image":"/media/0fpdll2r/two-scouts-laughing-and-putting-a-tent-up.jpg?width=800\u0026height=450\u0026v=1dae4dec0e49750","imageFocus":"Centre","imageId":77531,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"Centre","gridType":"card","gtmId":"","gtmClass":""}]},{"items":[{"type":"Image top","cta":"Discover the resources","body":"\u003Cdiv class=\u0022tw-w-5/6\u0022\u003E\n\u003Cp class=\u0022tw-pt-8\u0022\u003EThe Brand Centre can be used by any adult in Scouting, from a Beaver Section Team Leader organising a fundraising event to a County Lead Volunteer organising an AGM. A library of resources has been created for you to adapt and use. This includes:\u003C/p\u003E\n\u003Cul\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Eposters\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Eflyers\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Estationery (letterhead, business cards, compliment slips)\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Einvites and tickets\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Esignage for your meeting place\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Ebanners\u003C/li\u003E\n\u003Cli class=\u0022tw-pt-8\u0022\u003Esocial media templates\u003C/li\u003E\n\u003C/ul\u003E\n\u003C/div\u003E","link":{"name":"Scout brand centre","id":null,"url":"https://scoutsbrand.org.uk/","newWindow":false,"target":"_blank"},"colour":"#f1f1f1","title":"Brand Centre","image":"/media/21140/squirrel-playing-game.jpg?cc=0,0.06495283489373832,0,0.0913574286588651\u0026width=800\u0026height=450\u0026v=1dadf67f7775770","imageFocus":"","imageId":37750,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""},{"type":"Image top","cta":"Find out how we talk","body":"\u003Cp\u003EHow we write and speak as Scouts is just as important as what we say. When we use a conversational, informal and friendly tone, using everyday language, people are more likely to respond to our messages and calls to action.\u003C/p\u003E","link":{"name":"How we talk PDF","id":null,"url":"https://cms.scouts.org.uk/media/13411/how-we-talk.pdf","newWindow":false,"target":"_blank"},"colour":"#490499","title":"How we talk","image":"/media/20765/two-women-and-a-male-volunteer-chatting-one-of-the-women-is-making-a-heart-shape-with-her-hands.jpg?cc=0,0.010915633262672628,0,0.1452499832989834\u0026width=800\u0026height=450\u0026v=1dae997a0216e90","imageFocus":"","imageId":37135,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":"Learn more about our brand by reading our style guide, brand guidelines and visiting the Scout Brand Centre.","pageType":null,"location":null,"browserTitle":"","versionDate":"15 July 2023","reviewDate":"22/12/2020","redirectUrl":"","id":47184,"nodeName":"Our brand","title":"Our brand","type":"contentPage","image":{"url":"/media/2093/cubs-in-helmets-chatting-jpg-2x.jpg?cc=0,0.006677784264648977,0,0\u0026width=800\u0026height=450\u0026v=1db458ef5743d70","caption":"Three Cubs in helmets smiling","type":"jpg","size":93515,"width":1222,"height":692,"altText":"Three cubs wearing orange helmets, talking to each other outdoors "},"assets":null,"headerOptions":{"headerTitle":"Our brand","headerSubTitle":"","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"490499","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[{"caption":"","title":"Looking at what we wear","url":"/volunteers/running-things-locally/local-media-and-member-communications/our-brand/looking-at-what-we-wear/","newWindow":false}]},"subHeader":"Learn more about our brand by reading our style guide, brand guidelines and visiting the Scout Brand Centre.","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC80NzE4NCJ9","canonicalUrl":"https://www.scouts.org.uk/volunteers/running-things-locally/local-media-and-member-communications/our-brand/"}