{"alias":"contentPage","byline":null,"standfirst":null,"content":{"layouts":[{"type":"sidebar","areas":[{"items":[{"gridType":"RichTextBlock","content":"\u003Cp\u003EGroups of IST, such as our 26th WSJ Rafts, often like to create branding to use as a badge or logo. We love to see these identities being created, and have some resources to support this.\u003C/p\u003E\n\u003Ch3\u003EThe UK Contingent Brand\u003C/h3\u003E\n\u003Cp\u003EYou can read more about the \u003Ca href=\u0022/volunteers/running-your-section/programme-guidance/international-scouts-and-events/international-events/wsj/the-uk-contingent-s-otter-ly-brilliant-brand/\u0022 title=\u0022The UK Contingent\u2019s Otter-ly Brilliant Brand\u0022\u003EThe UK Contingent\u2019s Otter-ly Brilliant Brand here.\u003C/a\u003E\u003C/p\u003E\n\u003Ch3\u003EOur Guidance for IST Raft Names and Badges\u003C/h3\u003E\n\u003Cp\u003EYou should aim for a unique name and badge that represents your local identity for the world to see.\u0026nbsp;\u003C/p\u003E\n\u003Cp\u003EWe\u0027ve created guidance to help IST Rafts create their brand identity.\u003C/p\u003E","gtmId":"","gtmClass":""},{"type":"Promo","cta":"","body":"","link":{"name":"Raft Brand Guidance","id":null,"url":"https://prod-cms.scouts.org.uk/media/suqgd11y/raft-brand-guidance.pdf","newWindow":false,"target":null},"colour":"#f1f1f1","title":"Download: Our guidance on IST Raft branding","image":null,"imageFocus":"","imageId":0,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""},{"gridType":"RichTextBlock","content":"\u003Cp\u003EOnce your IST Raft brand is designed, we\u0027re asking you to share it with us to help make sure everything looks great and there aren\u0027t any clashes with other Rafts.\u003C/p\u003E","gtmId":"","gtmClass":""},{"type":"Promo","cta":"","body":"","link":{"name":"Raft Branding Approval Form","id":null,"url":"https://app.smartsheet.com/b/form/3275f2207f344792bb72b1c5c05f9e5c","newWindow":false,"target":"_blank"},"colour":"#f1f1f1","title":"Send us your IST Raft branding","image":null,"imageFocus":"","imageId":0,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""},{"gridType":"RichTextBlock","content":"\u003Ch3\u003EUsing The Scouts branding as part of your Raft\u0027s identity\u003C/h3\u003E\n\u003Cp\u003EThe UK Scouts brand can be a backbone for supporting your own Raft\u0027s identity. \u003Ca href=\u0022https://www.scouts.org.uk/volunteers/running-things-locally/local-media-and-member-communications/our-brand/\u0022\u003EVisit the Our Brand page\u003C/a\u003E to find the full UK Scouts brand guidelines, access the Brand Centre to create branded materials, and read more about our style and how we talk.\u003C/p\u003E\n\u003Ch3\u003E26th WSJ Event Branding Assets\u003C/h3\u003E\n\u003Cp\u003EWhile you may not want to use the host\u0027s branding in your local Raft branding, their downloadable assets will be useful for creating fundraising materials and more.\u0026nbsp;\u003Ca rel=\u0022noopener\u0022 href=\u0022https://knowledge.wsj2027.pl/spaces/HOC/pages/56787384/Official\u002BLogomark\u002BLogo\u002Band\u002BTheme\u002Bof\u002Bthe\u002BWSJ\u002BPoland\u002B2027\u0022 target=\u0022_blank\u0022\u003EClick here to visit the Jamboree 2027 branding site.\u003C/a\u003E You\u0027ll find a download link at the bottom of the page.\u003C/p\u003E","gtmId":"","gtmClass":""}]},{"items":[{"type":"Promo","cta":"Click here to visit the form","body":"\u003Cp\u003EIf creating a local badge/logo, IST Rafts should submit their name and badge to the UK Contingent before using them publicly.\u0026nbsp;\u003C/p\u003E","link":{"name":"Raft Branding Approval Form","id":null,"url":"https://app.smartsheet.com/b/form/3275f2207f344792bb72b1c5c05f9e5c","newWindow":false,"target":"_blank"},"colour":"#003982","title":"IST Raft Brand Approval Form","image":null,"imageFocus":"","imageId":0,"imageKey":"00000000-0000-0000-0000-000000000000","imageCrop":"","gridType":"card","gtmId":"","gtmClass":""}]}],"config":null}]},"searchDescription":"","pageType":null,"location":null,"browserTitle":"","versionDate":"08 April 2026","reviewDate":"01/01/0001","redirectUrl":"","id":89276,"nodeName":"IST Raft Branding and Media Guidance","title":"IST Raft Branding and Media Guidance","type":"contentPage","image":null,"assets":null,"headerOptions":{"headerTitle":"IST Raft Branding and Media Guidance","headerSubTitle":"Resources to help IST Rafts prepare their unique brand and talk to the media","headerCta":"","headerCtaText":"","headerCtaLink":"","headerBackgroundColour":"003982","showSEOImage":false,"headerBackgroundImage":null,"quickLinks":[]},"subHeader":"","silktide":"eyJjbXMiOiJVbWJyYWNvIiwiZWRpdG9yVXJsIjoiaHR0cHM6Ly9wcm9kLWNtcy5zY291dHMub3JnLnVrLy91bWJyYWNvIy9jb250ZW50L2NvbnRlbnQvZWRpdC84OTI3NiJ9","canonicalUrl":"https://www.scouts.org.uk/volunteers/running-your-section/programme-guidance/international-scouts-and-events/international-events/wsj/ist-hub/ist-raft-branding-and-media-guidance/"}